MKTG 351 TEST 3 COMPLETE QUESTIONS
WITH 100% VERIFIED ANSWERS
\.A(n) _____ is a concept, philosophy, or image.
a) product
b) good
c) idea
d) service
e) issue - ANSWERS✔-c
\.MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily
markets
a) services.
b) ideas.
c) goods.
d) tangible products.
e) features. - ANSWERS✔-b
\.According to the text, a product is defined as
a) anything the customer receives in an exchange.
b) the physical object the customer receives in an exchange.
c) the service that is rendered to a customer.
,d) the idea that the customer receives in an exchange.
e) goods and services the customer receives in an exchange. - ANSWERS✔-a
\.To make intangible products more tangible or real to the consumer, marketers
often
a) use low prices on intangible goods.
b) use symbols or cues to help symbolize product benefits.
c) use external reference prices.
d) use multiple channels of distribution.
e) offer more support services with such products. - ANSWERS✔-b
\.Which of the following best illustrates how a firm can use a symbol to make an
intangible product more tangible?
a) McDonald's arches
b) Mercedes Benz emblem
c) Nike swoosh
d) Traveler's Insurance umbrella
e) Arrows on Wrigley gum packages - ANSWERS✔-d
\.A light bulb can be considered all of the following except
a) a consumer product.
b) a business product.
c) either a consumer product or a business product.
d) a business product if it is used to light an assembly line in a factory.
,e) a consumer product if it is used to light the office of the board of directors. -
ANSWERS✔-e
\.Products are classified as being business or consumer products according to the
a) goals of the organization.
b) buyer's intended use of the product.
c) seller's intended use of the product.
d) location of use.
e) types of outlets from which they are purchased. - ANSWERS✔-b
\.Which of the following is always used to determine the classification of a good?
a) Buyer's intent for using the product
b) Amount of shopping required by the buyer to obtain the product
c) Price of the product
d) Specific product features
e) Industry competitors - ANSWERS✔-a
\.Megan Avakian, who works as a purchasing agent for Greyhound Transport, buys
carpeting for use in an office area at Greyhound. What determines whether this
carpeting is a consumer or a business product?
a) Price
b) Selling organization
c) Terms of the sale
d) Buyer's intended use of the product
, e) Benefits the product provides - ANSWERS✔-d
\.Which of the following is most likely to be considered a convenience good?
a) A lamp
b) A haircut
c) Running shoes
d) Gatorade
e) Concert tickets purchased online - ANSWERS✔-d
\.Energizer batteries would be classified as which type of product?
a) Convenience
b) Shopping
c) Specialty
d) Unsought
e) Industrial service - ANSWERS✔-a
\.Products which are relatively inexpensive and frequently purchased with
minimal effort are classified as ___________ products.
a) shopping
b) convenience
c) industrial
d) specialty
e) unsought - ANSWERS✔-b
WITH 100% VERIFIED ANSWERS
\.A(n) _____ is a concept, philosophy, or image.
a) product
b) good
c) idea
d) service
e) issue - ANSWERS✔-c
\.MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily
markets
a) services.
b) ideas.
c) goods.
d) tangible products.
e) features. - ANSWERS✔-b
\.According to the text, a product is defined as
a) anything the customer receives in an exchange.
b) the physical object the customer receives in an exchange.
c) the service that is rendered to a customer.
,d) the idea that the customer receives in an exchange.
e) goods and services the customer receives in an exchange. - ANSWERS✔-a
\.To make intangible products more tangible or real to the consumer, marketers
often
a) use low prices on intangible goods.
b) use symbols or cues to help symbolize product benefits.
c) use external reference prices.
d) use multiple channels of distribution.
e) offer more support services with such products. - ANSWERS✔-b
\.Which of the following best illustrates how a firm can use a symbol to make an
intangible product more tangible?
a) McDonald's arches
b) Mercedes Benz emblem
c) Nike swoosh
d) Traveler's Insurance umbrella
e) Arrows on Wrigley gum packages - ANSWERS✔-d
\.A light bulb can be considered all of the following except
a) a consumer product.
b) a business product.
c) either a consumer product or a business product.
d) a business product if it is used to light an assembly line in a factory.
,e) a consumer product if it is used to light the office of the board of directors. -
ANSWERS✔-e
\.Products are classified as being business or consumer products according to the
a) goals of the organization.
b) buyer's intended use of the product.
c) seller's intended use of the product.
d) location of use.
e) types of outlets from which they are purchased. - ANSWERS✔-b
\.Which of the following is always used to determine the classification of a good?
a) Buyer's intent for using the product
b) Amount of shopping required by the buyer to obtain the product
c) Price of the product
d) Specific product features
e) Industry competitors - ANSWERS✔-a
\.Megan Avakian, who works as a purchasing agent for Greyhound Transport, buys
carpeting for use in an office area at Greyhound. What determines whether this
carpeting is a consumer or a business product?
a) Price
b) Selling organization
c) Terms of the sale
d) Buyer's intended use of the product
, e) Benefits the product provides - ANSWERS✔-d
\.Which of the following is most likely to be considered a convenience good?
a) A lamp
b) A haircut
c) Running shoes
d) Gatorade
e) Concert tickets purchased online - ANSWERS✔-d
\.Energizer batteries would be classified as which type of product?
a) Convenience
b) Shopping
c) Specialty
d) Unsought
e) Industrial service - ANSWERS✔-a
\.Products which are relatively inexpensive and frequently purchased with
minimal effort are classified as ___________ products.
a) shopping
b) convenience
c) industrial
d) specialty
e) unsought - ANSWERS✔-b
