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Change assignment four

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April 30, 2021
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2020/2021
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ORGB 4871 STUDENT ID FIRST NAME LAST NAME ASSIGNMENT 4


Introduction

Commitment is a crucial component in a change implementation process. One of the key

roles of change practitioners is to obtain sufficient commitment to carry out the change

through to completion. The present assignment explores the concept of commitment during a

change implementation process. First, I will look at the challenges related to gaining

commitment during the change implementation process. Second, I will explore various

feedback mechanisms that can be used to determine if employees are committed as well as

the indicators that illustrate that they are committed and enthusiastic about the change. Lastly,

I will elaborate on the different ways of sustaining the momentum for change and

interventions to employ if one is unable to sustain this momentum.


Q1. What are the challenges in gaining commitment during a change implementation

process? (15 marks)

Sustaining momentum for change requires recognizing of the reinforcing processes.

According to Senge et al. (1999), no change can grow in a self-sustaining way unless there

are reinforcing processes underlying its growth. Therefore, thinking strategically about

initiating and sustaining developmental interventions requires appreciating the need for a

highly participative change environment. In other words, for organizational improvement

strategies to be successful, a broad commitment is essential. Commitment involves winning

the cooperation of the change recipients. Change recipients are the implementors, and their

behavior determines whether a change will stick (Jick, 1990; Jick & Peiperl, 2003). However,

gaining commitment necessary for implementing change is associated with considerable

challenges.

, First, change recipients exhibits strong tendency to remain in the present state due to

uncertainty of the future of the future state. This uncertainty may be in terms of complexity of

skills or losses that may be incurred. Cummings and Worley (2005) assert that a strong

tendency exists among organization members to return to what is learned and well known. As

such, gaining sufficient commitment becomes a challenging task.

Second, inherent tendency to care about personal results rather than business results.

Employees have a strong passion for the quality of their life (Senge et al., 1999). Thus, given

a choice, they would choose to remain in a setting that has minimum or no incidences of

disruptions of their personal lives or difficulties such as handling of unfamiliar and

complicated tasks, use of more energy, and requirement of high level of commitment.

Profound changes factor in such experiences, thereby making it hard to gain desired

commitment.

Another challenge in gaining commitment during change implementation process is

cultural diversity. Change recipients differ in relation to beliefs and values, which in turn

creates differences in expectation, fulfilment, hopes, and fears. In such a case, people may

adopt and adapt to change differently. It becomes challenging for change agents to influence

the change recipients to focus exclusively on the change process.


Q2. Describe the feedback mechanisms you would use to determine employee

commitment. In this description, outline how you would obtain input from the

employees and how you would verify the commitment from the employees. (20 marks)

According to Hayes (2002), managing change involves pursuing tentative steps and, after

each step, reviewing the intervention (s) that constitute the step to determine if it or they

worked as planned and the general direction of change in terms of whether it still holds good

or there is a need for revision. As such, a change process demands for feedback mechanisms.
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