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Digital Innovation and Virtual Organizing in a Global Setting Summary

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kSummary Digital Innovation and Virtual Organizing in a Global Setting

Lecture 1:
Economies: innovation sustains growth and economic developments
Society: innovation helps to solve sustainability changes
Firms: innovation ensures survival and competitiveness

Nikolai Kondratieff: Theory of long waves (1925)
Macro-economist, “Technological innovation and progress” is the center stage

Joseph Schumpeter: Concept of creative destruction (1942) -> follower of Kondratieff
 Radical innovative entry by entrepreneurs is the primary driver of (long-term)
economic development:
o Via ensuring competition to monopoly power, who are compelled to invest in
innovation
 Theory of business cycles (developed Kondratieff’s theory)
 Entrepreneurs as key actors: disrupting economic equilibrium
 Get monopoly (Schumpeterian) rents, i.e. first-mover advantage

Defining innovation:
 Innovation is the practical implementation of an idea into a new device or process
 Process of turning ideas into reality and capturing value from them
 Theoretical conception + technical invention + commercial exploitation

Generic phase model:
Innovation: the process of turning ideas into reality and capturing value from them




State gate model:
Widespread used

,Types of innovation:
Product vs process
 Embodied in outputs vs oriented towards improving the effectiveness or efficiency
of (process of) production

Architectural vs component innovation
 Changes the overall design of a system or the way its component interacts with each
other vs only relating to components

Incremental innovation:
 makes a relatively minor change from (or adjustment to) existing practices
 Builds on existing knowledge base

Radical innovation:
 innovation that is very new and different from prior solutions.
 Requires completely new knowledge and resources
!Not the same as “disruptive”!

Technology S-curve: performance
Discontinuous technology: fulfills a similar market need by building on an entirely new
knowledge base
Growth and performance happens not because of time, but of effort and investment




Technology S-curve: adoption

, Lecture 2:
Sustaining innovation: Making better products, for higher prices, to attractive customers in
existing markets
Disruptive innovation: Simpler or more convenient products, for lower prices to new or
unattractive customers




Disruptive innovations (initially) do not score well on resource allocation criteria:
 Best customers do not want disruptive innovations
 Disruptive innovations not offer profit margins that they seek
 Small markets do not solve growth needs of large companies
o Markets that don’t exist can’t be analyzed
 Financial investment tools are biased towards existing business

Fundamentals of innovation:
 Types of innovations
 Innovation processes
 Innovation diffusion

Digital innovation:
 A product, process, or business model that is perceived as new, requires some
significant changes on the part of adopters, and is embodied in or enabled by IT
(Fichman et al. 2014) Creation and adoption of an idea, a product, a technology, or a

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