QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTION!!
Pharmaceuticals Answer - Medicines and vaccines for human and animal use.
Products may have a trademark (brand) name or be generic, and they may be
prescription or over the counter.
Diagnostic Answer - Equipment and supplies used in screening, detecting, and
monitoring disease. Can range from simple home testing kits to sophisticated
diagnostic imaging technologies.
Medical Devices Answer - Advanced instrumentation and appliances used for
medical therapy, such as joint replacements, implantable defibrillators, and
pacemakers. Also includes drug delivery devices such as syringes, infusion
pumps, metered-dose inhalers, and transdermal patches.
Medical Supplies Answer - Commodity, high-volume supplies such as surgical
gowns and gloves.
Durable Medical Equipment Answer - Reusable products for health-related use
in the home, such as walkers, wheelchairs, oxygen equipment, prosthetics and
hospital beds.
Home-Based Care Answer - - Patients/consumers and their families and friends
- Home health nurses and aides
,Primary Care (Checkups and General Health Issues) Answer - - OB/GYN
- Family/general practitioners
- Internists
Secondary Care (Specialized Outpatient Consults) Answer - - Specialists
Tertiary Care (Inpatient) Answer - - Community hospitals
- Academic medical centers
- Skilled nursing facilities
End-Stage Care Answer - - Skilled nursing facilities
- Hospitals
- Hospices
HMO Answer - Health Maintenance Organizations
PBM Answer - Pharmacy Benefit Managers
PBM role Answer - Act as intermediaries between pharmaceutical companies
and large drug purchasers, allowing the PBM to manage the pharmaceutical
benefits of HMOs.
HMO role Answer - Large employers, nursing homes, hospitals, and other
clients.
,Food and Drug Administration (FDA) Answer - Regulates the introduction of
new drugs and enforces the United States drug laws.
The marketing of prescription drugs fall into two main categories: Answer - 1.
Professional physician promotions
2. Direct-to-consumer advertising
Professional Physician Promotions Answer - Primarily involve sales
representatives' activity in physicians' offices, hospitals, clinics, and
pharmacies. Also includes advertising in medical journals, conferences,
seminars, direct e-mail, etc.
Direct-to-consumer Advertising Answer - Refers to patient-directed messages
in television, radio, magazines, newspapers, etc. It is the newest effective
marketing technique.
Reasons for growth in the direct-to-consuming advertising industry Answer - 1.
The FDA easing regulations on this type of advertising.
2. Patients wanting to be more involved in their healthcare decisions, and thus
more receptive to advertising that includes educational messages.
3. The public's increasing medical and health literacy.
4. Physicians' increasing willingness to consider, and in many cases grant, their
patients' request for advertised drugs.
Headquarters Answer - Executive-level sales managers (e.g., directors, the vice
president of sales) and support staff usually work out of corporate
headquarters. National account managers (NAMs), who sell to large managed
care organizations (MCOs) and pharmacy benefit management (PBMs), also
typically work at corporate headquarters. Headquarters also houses product
managers who are part of the company's marketing department, orchestrating
the overall strategy that representatives implement in the marketplace.
, Regions Answer - Most sales organizations divide the country into five to ten
geographic regions, each of which is supervised by a regional manager (RM).
Typical regions include Northwest, Midwest, Mid-Atlantic, etc.
Districts Answer - Each region features several districts and each district is
supervised by a district manager (DM). For example, a Southwest region may
be divided into separate districts for Georgia, Alabama, South Carolina,
Tennessee, Mississippi, North and Central Florida, and South Florida. Heavily
populated states such as New York and Connecticut may be split into 3 or 4
districts in the southern part of the state alone, with separate districts for the
rest of the state.
Territories Answer - Finally, each district includes 8-12 territories. Territories
are staffed by representatives (the position that almost every entry level reps
get when they first start). Some representatives cover a territory by
themselves. Other territories may be staffed by several representatives with
slightly different responsibilities. For example, some may call on hospitals, and
others on physicians' offices or clinics, or different representatives may
promote different products within the same territory.
The sales team consists of: Answer - - Territory Representative
- Specialty, Hospital, and Institutional Representatives
- District Manager (DM)
- Regional Manager (RM)
- National Account Manager (NAM)
Territory Representative (Professional Sales Representative) Answer - The
heart of a pharmaceutical sales team is the group of "reps" who interact with
customers on a daily basis. Regardless of how a company configures its
territories, each team member is assigned approximately the same number of
physicians to cover.