MEJO 424 Final Exam: Marketing Concepts and Strategies, Exams of Media
Management
Jill Geisler's tips for building a culture of integrity included which of the
following: - ANSWERWhat you measure is what you value
Jill Geisler's "Rules of Managing Up" emphasized: - ANSWERAdvocating for
your team members
When Jill Geisler wrote about helping a group come to a decision everyone
can live with, she meant what? - ANSWERConsensus Decision
Jill Geisler wrote which of the following about withholding feedback from
team members - ANSWERIt's a passive-aggressive way of dealing with the
situation
The four p's of marketing are what? - ANSWERProduct, price, place and
promotion
Section 230 has served as a legal shield for social media companies. Now who
wants to change it? - ANSWERMembers of both parties want to change it
, In the world of entrepreneurs, MVP stands for - ANSWERMinimum Viable
Product
If the media research department had an unlimited budget, the specialists
would likely want to use... - ANSWERPrimary research
"What you do in the mind of the product" is a marketing strategy known as...
- ANSWERPositioning
As a way of determining the size of the audience, impressions can be used
by... - ANSWERBoth broadcasters and digital platforms
This governmental agency is concerned with possible antitrust violations... -
ANSWERDepartment of Justice
Advertising regulation is coordinated by this organization: - ANSWERFTC
News in the US is most likely to be "saved" by... - ANSWERDozens of new
entrepreneurial ventures
Venture capitalist Guy Kawasaki suggested that aspiring entrepreneurs should
look to create organizations that... - ANSWERAre valuable and unique
When marketers consider consumers journey through the buying process, it's
helpful to use... - ANSWERThe AIDA methodology
Management
Jill Geisler's tips for building a culture of integrity included which of the
following: - ANSWERWhat you measure is what you value
Jill Geisler's "Rules of Managing Up" emphasized: - ANSWERAdvocating for
your team members
When Jill Geisler wrote about helping a group come to a decision everyone
can live with, she meant what? - ANSWERConsensus Decision
Jill Geisler wrote which of the following about withholding feedback from
team members - ANSWERIt's a passive-aggressive way of dealing with the
situation
The four p's of marketing are what? - ANSWERProduct, price, place and
promotion
Section 230 has served as a legal shield for social media companies. Now who
wants to change it? - ANSWERMembers of both parties want to change it
, In the world of entrepreneurs, MVP stands for - ANSWERMinimum Viable
Product
If the media research department had an unlimited budget, the specialists
would likely want to use... - ANSWERPrimary research
"What you do in the mind of the product" is a marketing strategy known as...
- ANSWERPositioning
As a way of determining the size of the audience, impressions can be used
by... - ANSWERBoth broadcasters and digital platforms
This governmental agency is concerned with possible antitrust violations... -
ANSWERDepartment of Justice
Advertising regulation is coordinated by this organization: - ANSWERFTC
News in the US is most likely to be "saved" by... - ANSWERDozens of new
entrepreneurial ventures
Venture capitalist Guy Kawasaki suggested that aspiring entrepreneurs should
look to create organizations that... - ANSWERAre valuable and unique
When marketers consider consumers journey through the buying process, it's
helpful to use... - ANSWERThe AIDA methodology
