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Marketing notes (1st edition)

Gary Armstrong, Marc Oliver Opresnik

View all 3 notes for Marketing, written by Gary Armstrong, Marc Oliver Opresnik. All Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

Author(s)

Gary Armstrong, Marc Oliver Opresnik

ISBN

9781292146508

Edition

1 (juni 2016)

Publisher

Pearson Education Limited

Language

en

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Best selling Marketing notes

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
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6

February 2023

2022/2023
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
Popular
marlymagharious
CA$14.58 More Info

BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
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-

-

4

February 2023

2022/2023
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
Popular
marlymagharious
CA$14.58 More Info

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
-

-

-

6

February 2023

2022/2023
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
Popular
marlymagharious
CA$14.58 More Info

Newest Marketing summaries

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
-

-

-

6

February 2023

2022/2023
Chapter 1: Introduction to Marketing Content Covered: - The scope and challenge of marketing - The marketing process - The customer-driven marketing strategy - The marketing environment - The company’s marketing mix - The company’s customer value proposition
New
marlymagharious
CA$14.58 More Info

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
-

-

-

6

February 2023

2022/2023
Chapter 5: Creating and Capturing Customer Value Content Covered: - Understanding customer value - Developing products - Crafting services - Building customer value - Capturing customer value
New
marlymagharious
CA$14.58 More Info

BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508

Summary

BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
-

-

-

4

February 2023

2022/2023
Chapter 4: Connecting with Customers Content Covered: - Developing effective customer relationships - Designing customer-driven marketing programs - Crafting customer-driven marketing strategies
New
marlymagharious
CA$14.58 More Info