HSA 305 QUIZ 10 / HSA305 QUIZ 10.: GRADED A | 100% CORRECT |STRAYER

HSA 305 QUIZ 10 / HSA305 QUIZ 10.: GRADED A | 100% CORRECT |STRAYERHSA 305 QUIZ 10 • Question 1 4 out of 4 points Catalogs, telemarketing, kiosks, web sites, television and radio ads are channels used in: Answer • Question 2 4 out of 4 points A preference for established supply sources, apathy and an innate reluctance to spend money are examples of: Answer • Question 3 4 out of 4 points The “R” in the RFM formula selects customers according to: Answer • Question 4 4 out of 4 points To reduce the time demands on an outside sales force, companies increase the size and responsibilities of the inside sales force, including technical support people, sales assistants and: Answer • Question 5 4 out of 4 points A sales person who is not expected or permitted to take an order, but whose major task is to build goodwill or educate the potential user is an example of which category of sales position? Answer • Question 6 4 out of 4 points Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer • Question 7 4 out of 4 points Hosting message boards about your product is an example of what type of word-of-mouth marketing strategy? Answer • Question 8 4 out of 4 points What is an example of transparent conversation? Answer • Question 9 4 out of 4 points What is meant by product seeding? Answer • Question 10 4 out of 4 points What is the first step in selling? Answer • Question 11 4 out of 4 points A physician who is well-known in a particular disease or treatment category is valued as a potential word of mouth: Answer • Question 12 4 out of 4 points Personal communication channels derive their effectiveness through individualized presentation and: Answer • Question 13 4 out of 4 points Which is an example of a technician sales person? Answer • Question 14 4 out of 4 points Who are the constituents of an advocate channel? Answer • Question 15 4 out of 4 points To accomplish an effective closing, the salesperson should identify areas of prospective customer pain or gain through questioning and then: Answer • Question 16 4 out of 4 points “How well is the marketing strategy communicated and implemented?” is part of what type of analysis? Answer • Question 17 4 out of 4 points To avoid applying a remedy only after profits have turned down or morale has fallen, a marketing audit should be: Answer • Question 18 4 out of 4 points Marketing plans address the “what” and “why” of marketing activities, while “who, where, when” and “how” are addressed by: Answer • Question 19 4 out of 4 points What is a feature of the annual plan control? Answer • Question 20 4 out of 4 points An in-house training program is a good way to: Answer • Question 21 4 out of 4 points The marketing department must monitor and control marketing activities through: Answer • Question 22 4 out of 4 points What may be a sign of a company not properly managing its relationships with stakeholders? Answer • Question 23 4 out of 4 points Marketers not only need traditional skills such as advertising, pricing and sales management, they must also be able to understand: Answer • Question 24 4 out of 4 points What is a comprehensive, systematic, independent and periodic examination of an organization’s marketing environment, objectives, strategies and activities to determine problems, opportunities and recommendations? Answer • Question 25 4 out of 4 points Customer philosophy, integrated marketing organization, adequate marketing information, strategic orientation and operational efficiency are all aspects of: Answer • Question 26 4 out of 4 points To improve sales-promotion efficiency, management should not only record the number of persons attending health care events and the number of inquiries resulting from such an event, but also: Answer • Question 27 4 out of 4 points “How well organized is the new-product development process?” is a question that is used to gather information about marketing’s: Answer • Question 28 4 out of 4 points To build a customer-oriented culture, a CEO should: Answer • Question 29 4 out of 4 points If a company is giving away too many services free, how can it tighten up policies to solve the problem? Answer • Question 30 4 out of 4 points Helping a hospital better define its position and brand in the community is a job for the: Answer