MKT 475 Final Exam Questions with Correct Answers Latest Update 2025/2026
Secondary conversion metrics for an e-commerce would include the following, except: -
Answers create and post personal content
Jessica is looking for camping supplies and sees a link to CamperWorld after she types in the
search words "camping supplies" on Google. This is an example of: - Answers search traffic
The appropriate primary conversion metric for an e-commerce site would be: - Answers a
purchase
Both paid search traffic and paid referral traffic are a result of: - Answers online advertisements
"ulm.edu" is an example of a(n): - Answers website domain name
Unpaid search traffic comes when a user clicks on: - Answers an organic search result
____ is a static, client-side programming language (as opposed to a dynamic, server-side
language). - Answers HTML
The appropriate primary conversion metric for a social media site would be: - Answers to create
an account
What do cookies do? - Answers identify the requesting computer to the server
For two computers to communicate via the Internet, they must first locate one another through:
- Answers the IP address
A retailer website's conversion rate is calculated as: - Answers purchases / visits
In terms of website traffic, the type that produces the least number of visits to most websites is:
- Answers direct traffic
Media sites can measure engagement using all of the following methods except: - Answers
traffic source
Direct traffic is defined as visitors who: - Answers type the URL directly into their browser's
address bar
In thinking of inbound marketing, where useful content is created to draw customers to your
product or service, what is the "A" that begins the sequence of A - Convert - Close - Delight? -
Answers Attract
In-bound calculators include all the following steps except: - Answers number of reptitve
customers and buyers
When determining the number of new website visitors needed to achieve a newly set target
revenue, which of the following is not a step in the process. - Answers Click through rate
, All of the following are essential for email marketing except: - Answers write long, factual
paragraphs that help prove your point
Which of the following is NOT a step in creating and positioning offers for inbound marketing? -
Answers talk directly to your buyers
What equation is used to calculate the Net Promoter Score? - Answers %Promoters -
%Detractors
What percent should you expect to interact with your landing page? - Answers 30%
At what point in the buying cycle are customers ready to take action? - Answers Decision
Which of the following does not belong in the process of Inboung Marketing? - Answers
Detractors
What is the first stage to putting together a great inbound marketing plan? - Answers Attract
When calculating Net Promoter Score, a response of "6" would land in which of the following
categories? - Answers Detractors
Which of the following was not a step Fuller identified in creating the right offer? - Answers All
of these were steps he identified.
Which of the following is NOT one of the 4 steps of inbound marketing that creates a promoters
from a stranger? - Answers Retain
What are two ratios that were discussed in the video? - Answers Close/Conversion
Which of these terms is NOT part of Understanding the Buying Cycle? - Answers Research
When attracting website visitors, according to the Inbound Marketing lecture, all of the following
tools are helpful except? - Answers Buy now ads
What is an important aspect of a website? - Answers all of the other answers
Which of the following is NOT an example of an inbound marketing technique? - Answers
Billboard
Which of the following is NOT a property associated with context, according to the Conversion
Centered Design video? - Answers Ad Match
Which of the following is not one of the six sections of the anatomy of a high-converting form? -
Answers Content Video
____ is when elements on a landing page that are close together are perceived as being related. -
Answers Proximity
Secondary conversion metrics for an e-commerce would include the following, except: -
Answers create and post personal content
Jessica is looking for camping supplies and sees a link to CamperWorld after she types in the
search words "camping supplies" on Google. This is an example of: - Answers search traffic
The appropriate primary conversion metric for an e-commerce site would be: - Answers a
purchase
Both paid search traffic and paid referral traffic are a result of: - Answers online advertisements
"ulm.edu" is an example of a(n): - Answers website domain name
Unpaid search traffic comes when a user clicks on: - Answers an organic search result
____ is a static, client-side programming language (as opposed to a dynamic, server-side
language). - Answers HTML
The appropriate primary conversion metric for a social media site would be: - Answers to create
an account
What do cookies do? - Answers identify the requesting computer to the server
For two computers to communicate via the Internet, they must first locate one another through:
- Answers the IP address
A retailer website's conversion rate is calculated as: - Answers purchases / visits
In terms of website traffic, the type that produces the least number of visits to most websites is:
- Answers direct traffic
Media sites can measure engagement using all of the following methods except: - Answers
traffic source
Direct traffic is defined as visitors who: - Answers type the URL directly into their browser's
address bar
In thinking of inbound marketing, where useful content is created to draw customers to your
product or service, what is the "A" that begins the sequence of A - Convert - Close - Delight? -
Answers Attract
In-bound calculators include all the following steps except: - Answers number of reptitve
customers and buyers
When determining the number of new website visitors needed to achieve a newly set target
revenue, which of the following is not a step in the process. - Answers Click through rate
, All of the following are essential for email marketing except: - Answers write long, factual
paragraphs that help prove your point
Which of the following is NOT a step in creating and positioning offers for inbound marketing? -
Answers talk directly to your buyers
What equation is used to calculate the Net Promoter Score? - Answers %Promoters -
%Detractors
What percent should you expect to interact with your landing page? - Answers 30%
At what point in the buying cycle are customers ready to take action? - Answers Decision
Which of the following does not belong in the process of Inboung Marketing? - Answers
Detractors
What is the first stage to putting together a great inbound marketing plan? - Answers Attract
When calculating Net Promoter Score, a response of "6" would land in which of the following
categories? - Answers Detractors
Which of the following was not a step Fuller identified in creating the right offer? - Answers All
of these were steps he identified.
Which of the following is NOT one of the 4 steps of inbound marketing that creates a promoters
from a stranger? - Answers Retain
What are two ratios that were discussed in the video? - Answers Close/Conversion
Which of these terms is NOT part of Understanding the Buying Cycle? - Answers Research
When attracting website visitors, according to the Inbound Marketing lecture, all of the following
tools are helpful except? - Answers Buy now ads
What is an important aspect of a website? - Answers all of the other answers
Which of the following is NOT an example of an inbound marketing technique? - Answers
Billboard
Which of the following is NOT a property associated with context, according to the Conversion
Centered Design video? - Answers Ad Match
Which of the following is not one of the six sections of the anatomy of a high-converting form? -
Answers Content Video
____ is when elements on a landing page that are close together are perceived as being related. -
Answers Proximity
