Inside LVMH Final Test Questions And
100% Correct Answers
\Q\.According to Agnes Vissoud from Louis Vuttion, innovation in the luxury industry upholds
creativity and savior-faire by influencing all stages of the value chain, from conception to
distribution, while sharing the Masion's history in new ways - ANSWERS✔-True
\Q\.According to Gonzague de Pirey, what does LVMH define as omnichannel? - ANSWERS✔-
The integration of all assets to deliver a holistic and unified customer experience across all
channels and geographies.
\Q\.According to Bain and Company, what is the largest luxury market? - ANSWERS✔-Europe
\Q\.Luxury goods offer only functional value, not emotional or symbolic benefits. - ANSWERS✔-
False
\Q\.What role do new technologies like AI, AR, and VR play in LVMH's Omni channel strategy? -
ANSWERS✔-Enchanting product discovery and customer engagement
\Q\.Which of these best describes a brand signature?
-a promotional logo
-an advertising slogan
-recognizable visual and symbolic code - ANSWERS✔-Recognizable visual and symbolic codes
\Q\.According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualization, social media or values. - ANSWERS✔-True
, \Q\.According to Bain and Company, online commerce has surged. What was its percentage in
2024? - ANSWERS✔-20%
\Q\.Was Dior the first international LVMH brand to enter the Chinese market? - ANSWERS✔-
True
\Q\.What is the role of price in luxury? - ANSWERS✔-Reflects emotional and symbolic value
\Q\.Corporate sustainability is only about reducing carbon emissions? - ANSWERS✔-False
\Q\.According to Serge Carreira, luxury has to be of our time and timeless at the same time? -
ANSWERS✔-True
\Q\.Which brand was highlighted for its bee conservation initiative? - ANSWERS✔-Guerlain
\Q\.Which of the following is not part of LVMH's Life 360 Program positively impact the
environment? - ANSWERS✔-Confidentiality
\Q\.Through the Living Soils Living Together program, Moët Hennessy wants to reduce by X% its
water consumption worldwide by 2030. - ANSWERS✔-30%
\Q\.Since it was opened in 2014, the Foundation Louis Vuitton has welcomed... - ANSWERS✔-11
million visitors
\Q\.According to Victoria Reynolds's, responsible sourcing at Tiffany and Co. means supporting
human rights, fair labor, and environmental conservation - ANSWERS✔-True
100% Correct Answers
\Q\.According to Agnes Vissoud from Louis Vuttion, innovation in the luxury industry upholds
creativity and savior-faire by influencing all stages of the value chain, from conception to
distribution, while sharing the Masion's history in new ways - ANSWERS✔-True
\Q\.According to Gonzague de Pirey, what does LVMH define as omnichannel? - ANSWERS✔-
The integration of all assets to deliver a holistic and unified customer experience across all
channels and geographies.
\Q\.According to Bain and Company, what is the largest luxury market? - ANSWERS✔-Europe
\Q\.Luxury goods offer only functional value, not emotional or symbolic benefits. - ANSWERS✔-
False
\Q\.What role do new technologies like AI, AR, and VR play in LVMH's Omni channel strategy? -
ANSWERS✔-Enchanting product discovery and customer engagement
\Q\.Which of these best describes a brand signature?
-a promotional logo
-an advertising slogan
-recognizable visual and symbolic code - ANSWERS✔-Recognizable visual and symbolic codes
\Q\.According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualization, social media or values. - ANSWERS✔-True
, \Q\.According to Bain and Company, online commerce has surged. What was its percentage in
2024? - ANSWERS✔-20%
\Q\.Was Dior the first international LVMH brand to enter the Chinese market? - ANSWERS✔-
True
\Q\.What is the role of price in luxury? - ANSWERS✔-Reflects emotional and symbolic value
\Q\.Corporate sustainability is only about reducing carbon emissions? - ANSWERS✔-False
\Q\.According to Serge Carreira, luxury has to be of our time and timeless at the same time? -
ANSWERS✔-True
\Q\.Which brand was highlighted for its bee conservation initiative? - ANSWERS✔-Guerlain
\Q\.Which of the following is not part of LVMH's Life 360 Program positively impact the
environment? - ANSWERS✔-Confidentiality
\Q\.Through the Living Soils Living Together program, Moët Hennessy wants to reduce by X% its
water consumption worldwide by 2030. - ANSWERS✔-30%
\Q\.Since it was opened in 2014, the Foundation Louis Vuitton has welcomed... - ANSWERS✔-11
million visitors
\Q\.According to Victoria Reynolds's, responsible sourcing at Tiffany and Co. means supporting
human rights, fair labor, and environmental conservation - ANSWERS✔-True
