WGU D378 DIGITAL MARKETING SCIENCE EXAM QUESTIONS
WITH VERIFIED ANSWERS 2025/2026
Click Path
, Buyer Persona Search Query:
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2 of 216
Term
Explicit data includes all of the data that a website visitor provides in
your opt-in form. This includes such basic contact data as name and
email address, but it can also include other information that is useful in
segmenting customers
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Explicit Data Implicit Data
) Tacit Data ) Sticky Data
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, 3 of 216
Term
Renting out another publisher's content or publishing platform for the
purposes of positioning a brand; the experience of engaging with this
content is intended to feel similar, if not the same, to that of the
publisher's non-branded content.
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Viral Marketing Digital Marketing
Product Placement Native Advertising
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4 of 216
Definition
five key factors to keep in mind when designing a content marketing
strategy
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The five factors are budget, design, The five factors are cost, layout,
speed, format, and creativity. consistency, voice, and originality.
, The five factors are audience,
The five factors are timing, visuals,
quality, frequency, tone, and
engagement, style, and accessibility.
relevance.
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5 of 216
Term
Customer Support, Rewards Program, Newsletter/Blog Subsciber
Give this one a go later!
Steps in Engagement (Buyers Steps in Loyalty (Buyers
Journey) Journey)
Steps in Consideration (Buyers
Steps in Awareness (Buyers Journey)
Journey)
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6 of 216
Definition
What are two ways to optimize social presence using social media?
WITH VERIFIED ANSWERS 2025/2026
Click Path
, Buyer Persona Search Query:
Don't know?
2 of 216
Term
Explicit data includes all of the data that a website visitor provides in
your opt-in form. This includes such basic contact data as name and
email address, but it can also include other information that is useful in
segmenting customers
Give this one a go later!
Explicit Data Implicit Data
) Tacit Data ) Sticky Data
Don't know?
, 3 of 216
Term
Renting out another publisher's content or publishing platform for the
purposes of positioning a brand; the experience of engaging with this
content is intended to feel similar, if not the same, to that of the
publisher's non-branded content.
Give this one a go later!
Viral Marketing Digital Marketing
Product Placement Native Advertising
Don't know?
4 of 216
Definition
five key factors to keep in mind when designing a content marketing
strategy
Give this one a go later!
The five factors are budget, design, The five factors are cost, layout,
speed, format, and creativity. consistency, voice, and originality.
, The five factors are audience,
The five factors are timing, visuals,
quality, frequency, tone, and
engagement, style, and accessibility.
relevance.
Don't know?
5 of 216
Term
Customer Support, Rewards Program, Newsletter/Blog Subsciber
Give this one a go later!
Steps in Engagement (Buyers Steps in Loyalty (Buyers
Journey) Journey)
Steps in Consideration (Buyers
Steps in Awareness (Buyers Journey)
Journey)
Don't know?
6 of 216
Definition
What are two ways to optimize social presence using social media?
