HFT 2500 Ch 9 questions with verified
answers 2025/2026
T/F The main aural dimensions of atmosphere are scent and freshness. - ANS ✔✔False
Market testing is a concept that: - ANS ✔✔varies with each new product
The differential effect that knowing the brand name has on customer response to the product
and its marketing is termed: - ANS ✔✔brand equity
Which of the following is not something to which brand can be positioned? - ANS ✔✔product
pricing
T/F The detachment phase occurs when a customer is through using a product or service and
departs. - ANS ✔✔True
The _________ product level answers the question of what is really being bought. - ANS
✔✔Core
In the _________________ phase of the new product development process, prototypes appear
for the first time. - ANS ✔✔product development
Marketing tests give management the information it needs to make a final decision about: - ANS
✔✔launching a new product
The final stage in the new product development process is: - ANS ✔✔commercialization
answers 2025/2026
T/F The main aural dimensions of atmosphere are scent and freshness. - ANS ✔✔False
Market testing is a concept that: - ANS ✔✔varies with each new product
The differential effect that knowing the brand name has on customer response to the product
and its marketing is termed: - ANS ✔✔brand equity
Which of the following is not something to which brand can be positioned? - ANS ✔✔product
pricing
T/F The detachment phase occurs when a customer is through using a product or service and
departs. - ANS ✔✔True
The _________ product level answers the question of what is really being bought. - ANS
✔✔Core
In the _________________ phase of the new product development process, prototypes appear
for the first time. - ANS ✔✔product development
Marketing tests give management the information it needs to make a final decision about: - ANS
✔✔launching a new product
The final stage in the new product development process is: - ANS ✔✔commercialization
