International Business Final Exam (Chapter 16) – 45+ Questions with Answers | Marketing Mix, Pricing, Distribution, Strategy

This document contains over 45 exam questions and verified answers from Chapter 16 of the International Business Final Exam for the 2025/2026 academic year. It provides comprehensive coverage of global marketing strategies, specifically tailored to the international business environment, making it an ideal revision tool for students aiming for top performance in exams. Key areas covered include: The international marketing mix: product attributes, pricing, communication, and distribution strategies Market segmentation techniques: demographic, psychographic, behavioral, and socioeconomic segmentation Standardization vs. customization of products and advertising in global markets Push vs. pull strategies and how they relate to product type, consumer sophistication, and media access Analysis of distribution systems: retail concentration, channel length, exclusivity, and quality Pricing strategies such as price discrimination, experience curve pricing, and predatory pricing Regulatory considerations, including anti-dumping laws and government-imposed price controls Key influences on pricing: elasticity of demand, income levels, and competitive conditions Effects of culture, communication barriers, and country-of-origin perceptions on international promotion This resource is particularly valuable for students pursuing: International Business Global Marketing Business Administration MBA programs with an international or marketing focus Its structured Q&A format ensures clarity, making it ideal for exam prep, class reviews, and assignments. Students will gain practical and theoretical insights into how firms adapt their marketing approaches to global markets while maintaining strategic control over pricing, promotion, and distribution decisions. Keywords: marketing mix, international marketing, market segmentation, product standardization, push strategy, pull strategy, pricing strategy, price discrimination, experience curve pricing, channel length, distribution strategy, advertising customization, communication barriers, cultural differences, country of origin effects, international business, global branding, marketing regulation, elasticity of demand, predatory pricing