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AESC 2050 Final Exam | 2025/2026 Actual Exam
Edition | 100% Verified Questions & Correct Solutions
| Guaranteed Grade Booster Pack
1. Which of the following is an INTRINSIC motivation?
A. Achievement
B. Conformity
C. Image
D. Power
E. Affiliation - correct answer - E. Affiliation
2. Match the Advertising Persuasive Technique with the Appeals
To Ethos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - B. credibility and character
3. Match the Advertising Persuasive Technique with the Appeals
To Logos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - C. reason, facts
, Page | 2
4. Match the Advertising Persuasive Technique with the Appeals
To Pathos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - A. emotion
5. The use of persuasive techniques in advertising dates back to
the "Rhetorical Triangle" developed by:
A. Nietzsche
B. Plato
C. Descartes
D. Aristotle
E. Socrates - correct answer - D. Aristotle
6. At the start of the Advertising lecture, Dr. Kiepper showed 4
short commercials by 2 poultry companies taking alternate
views of _____________ by the U.S. poultry industry.
A. hormone use
B. antibiotic use
C. free-range
D. cage-free
E. heritage breeds - correct answer - B. antibiotic use
, Page | 3
7. What did Juanfra DeVillena say his cultural concept of all of
America was before he came here?
A. Winter Snow
B. California Sun
C. Shopping Mall
D. South Beach (Miami)
E. Cowboys - correct answer - D. South Beach (Miami)
8. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when it comes to professional
titles?
A. Americans are much more informal, you aren't expected to
use titles
B. Latinos are much more informal, you aren't expected to use
titles
C. There is no difference between the cultures - correct
answer - A. Americans are much more informal, you aren't
expected to use titles
9. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when they offer you food?
A. Latinos expect you to refuse it, Americans assume you will
take it
B. Latinos expect you to offer food to them, after they offer it
to you
C. It's OK to tell a Latino you don't want it, they will take no
offense
, Page | 4
D. Never say NO when an American offers you food, they will
be offended
E. Never say NO when a Latino offers you food, they will be
offended - correct answer - E. Never say NO when a Latino
offers you food, they will be offended
10. What did Juanfra DeVillena say is the cultural difference
between Americans and Latinos when it comes to "personal
space"?
A. American demand much more personal space than Latinos
B. Latinos demand much more personal space than
Americans
C. Americans are more comfortable than Latinos as people
get closer to them
D. Latinos get very uncomfortable if people do not stay at
least an arm's length away
E. Both feel basically the same about the subject - correct
answer - A. American demand much more personal space
than Latinos
11. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when it comes to responding
to superiors when asked something you don't know?
A. in Latino culture you should tell them "I don't know"
B. in Latino culture you say nothing
C. in American culture you should tell them "I don't know"
D. in American culture you just make something up
AESC 2050 Final Exam | 2025/2026 Actual Exam
Edition | 100% Verified Questions & Correct Solutions
| Guaranteed Grade Booster Pack
1. Which of the following is an INTRINSIC motivation?
A. Achievement
B. Conformity
C. Image
D. Power
E. Affiliation - correct answer - E. Affiliation
2. Match the Advertising Persuasive Technique with the Appeals
To Ethos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - B. credibility and character
3. Match the Advertising Persuasive Technique with the Appeals
To Logos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - C. reason, facts
, Page | 2
4. Match the Advertising Persuasive Technique with the Appeals
To Pathos:
A. emotion
B. credibility and character
C. reason, facts - correct answer - A. emotion
5. The use of persuasive techniques in advertising dates back to
the "Rhetorical Triangle" developed by:
A. Nietzsche
B. Plato
C. Descartes
D. Aristotle
E. Socrates - correct answer - D. Aristotle
6. At the start of the Advertising lecture, Dr. Kiepper showed 4
short commercials by 2 poultry companies taking alternate
views of _____________ by the U.S. poultry industry.
A. hormone use
B. antibiotic use
C. free-range
D. cage-free
E. heritage breeds - correct answer - B. antibiotic use
, Page | 3
7. What did Juanfra DeVillena say his cultural concept of all of
America was before he came here?
A. Winter Snow
B. California Sun
C. Shopping Mall
D. South Beach (Miami)
E. Cowboys - correct answer - D. South Beach (Miami)
8. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when it comes to professional
titles?
A. Americans are much more informal, you aren't expected to
use titles
B. Latinos are much more informal, you aren't expected to use
titles
C. There is no difference between the cultures - correct
answer - A. Americans are much more informal, you aren't
expected to use titles
9. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when they offer you food?
A. Latinos expect you to refuse it, Americans assume you will
take it
B. Latinos expect you to offer food to them, after they offer it
to you
C. It's OK to tell a Latino you don't want it, they will take no
offense
, Page | 4
D. Never say NO when an American offers you food, they will
be offended
E. Never say NO when a Latino offers you food, they will be
offended - correct answer - E. Never say NO when a Latino
offers you food, they will be offended
10. What did Juanfra DeVillena say is the cultural difference
between Americans and Latinos when it comes to "personal
space"?
A. American demand much more personal space than Latinos
B. Latinos demand much more personal space than
Americans
C. Americans are more comfortable than Latinos as people
get closer to them
D. Latinos get very uncomfortable if people do not stay at
least an arm's length away
E. Both feel basically the same about the subject - correct
answer - A. American demand much more personal space
than Latinos
11. What did Juanfra DeVillena say was the cultural difference
between Americans and Latinos when it comes to responding
to superiors when asked something you don't know?
A. in Latino culture you should tell them "I don't know"
B. in Latino culture you say nothing
C. in American culture you should tell them "I don't know"
D. in American culture you just make something up
