cob 300d - final exam study guide Questions and Answers 100% Pass

cob 300d - final exam study guide

Questions and Answers 100% Pass


Differential pricing - CORRECT ANSWER-negotiated pricing, secondary market

pricing, periodic discounting, random discounting

Negotiated pricing - CORRECT ANSWER-establishing a final price through

bargaining

- ex. Housing, cars

B2B usually

secondary market pricing - CORRECT ANSWER-can't command the same high

prices as primary markets b/c they simply won't pay it

- Charge a lower price

- Lower costs, b/c lower promotions

periodic discounting - CORRECT ANSWER-discounting that is usually seasonal

in nature

- Clear out merchandise to get next set

- Ex. fall stuff should be discounted rn to get ready for winter

, - Know when it will occur

random discounting - CORRECT ANSWER-product not selling well, so they

discount it to sell it

- Do not know when it will occur

New product pricing - CORRECT ANSWER-price skimming, penetration pricing

price skimming - CORRECT ANSWER-charging high price, top of demand curve

Penetration pricing - CORRECT ANSWER-charging low price to gather market

share and hold competition out

- Volume play

- Selling a lot more, but not making as much per item

Product-line pricing (MUST have product line) - CORRECT ANSWER--captive

pricing

-premium pricing

-bait pricing

-price lining

captive pricing - CORRECT ANSWER-ex. Razor in a razor blade, ink cartridges

and computer printer

- Complimentary products that work together

- You are held captive

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