279105- Shams Sherzad unit 22
Assignment 1 unit 22
Starling Bank
In this assignment I am going to write about Starling Bank and how they use their market
research and explaining what methods the use. Also how the methods are helping them to
meet their objectives and after that I will justify the use of using specialist marketing
agencies.
Starling bank is an innovative “old school banking” that offers banking and financial services
to customers.
Starling bank is a digital mobile-only challenger bank in the UK. Starling Banks headquarters
is in London. Starling Bank is a small business that doesn’t have much employees but still a
trustful and good company. Their customers are always satisfied and are enjoying having a
bank account with them. As their Trust pilot that they use to look at their customer reviews,
you can see that they got 4, 5 out of 5, 0 stars. As they are rated excellent. Starling bank
customers are mostly satisfied with their budgeting and the free international transfers and
withdrawals.
Starling card is available and works wherever MasterCard is accepted, which is almost
everywhere.
Some benefits with Starling bank.
Free to roam. Means that they won’t charge anyone to use their debit card overseas.
They don’t charge their users for basic transactions and banking services.
You can deposit cash into your Starling account.
Starling Bank was founded by Anne Boden in
2014
She is the founder and the CEO of the business.
Anne Boden currently owns 24% of the
company.
Starling Bank works through apps both in the
android and IOS platforms. Starling was also the
first UK Bank to have in-app provisioning for
Apple Pay.
Assignment 1 unit 22
Starling Bank
In this assignment I am going to write about Starling Bank and how they use their market
research and explaining what methods the use. Also how the methods are helping them to
meet their objectives and after that I will justify the use of using specialist marketing
agencies.
Starling bank is an innovative “old school banking” that offers banking and financial services
to customers.
Starling bank is a digital mobile-only challenger bank in the UK. Starling Banks headquarters
is in London. Starling Bank is a small business that doesn’t have much employees but still a
trustful and good company. Their customers are always satisfied and are enjoying having a
bank account with them. As their Trust pilot that they use to look at their customer reviews,
you can see that they got 4, 5 out of 5, 0 stars. As they are rated excellent. Starling bank
customers are mostly satisfied with their budgeting and the free international transfers and
withdrawals.
Starling card is available and works wherever MasterCard is accepted, which is almost
everywhere.
Some benefits with Starling bank.
Free to roam. Means that they won’t charge anyone to use their debit card overseas.
They don’t charge their users for basic transactions and banking services.
You can deposit cash into your Starling account.
Starling Bank was founded by Anne Boden in
2014
She is the founder and the CEO of the business.
Anne Boden currently owns 24% of the
company.
Starling Bank works through apps both in the
android and IOS platforms. Starling was also the
first UK Bank to have in-app provisioning for
Apple Pay.
