ESTUDYR
WGU D077 STUDY GUIDE UPDATED EXAM WITH MOST TESTED QUESTIONS AND
ANSWERS | GRADED A+ | ASSURED SUCCESS WITH DETAILED RATIONALES
A. Random promotional activities across many channels
B. Coordinating the promotion mix elements and synchronizing promotion as a unified effort
C. Only social media promotion strategies
D. A company's internal communications policy
Answer: B. Coordinating the promotion mix elements and synchronizing promotion as a
unified effort
Rationale: IMC ensures all promotional methods work together for a consistent message and
maximum impact.
nition best matches “Marketing”?
A. Selling products only
B. The activity, institutions, and process for creating, communicating, delivering and exchanging
offerings that have value for consumers.
C. Customer service only
D. Manufacturing goods
Answer: B. The activity, institutions, and process for creating, communicating, delivering and
exchanging offerings that have value for consumers.
Rationale: Marketing covers the full process of satisfying and retaining customers, not just
selling.
A. People, Process, Physical evidence, Productivity
B. Product, Place, Price, Promotion
C. Plan, Produce, Promote, Profit
D. Product, Promotion, Purchase, Post-sales
Answer: B. Product, Place, Price, Promotion
Rationale: The classic marketing mix elements help firms craft strategy and tactics.
A. How to price a product only
B. Stages a product goes through: introduction, growth, maturity, decline
C. A list of competitor products
D. Inventory turnover methods
Answer: B. Stages a product goes through: introduction, growth, maturity, decline
Rationale: PLC models sales/profit patterns and guides marketing decisions across stages.
,ESTUDYR
ally features:
A. High profits and many competitors
B. Low sales, little or no profit, and often little to no competition
C. Declining sales and declining profit
D. Peak sales and market saturation
Answer: B. Low sales, little or no profit, and often little to no competition
Rationale: Intro stage focuses on awareness building; costs are high and sales low.
A. Rapidly increasing profits and rising sales; competitors begin to enter
B. Little to no competition and no profit
C. Declining sales and price wars
D. Product discontinuation
Answer: A. Rapidly increasing profits and rising sales; competitors begin to enter
Rationale: Acceptance increases demand and attracts entrants, driving growth.
A. Rapidly increasing sales and no competition
B. High sales, then declining profits, and high competition
C. No sales at all
D. Complete market exit
Answer: B. High sales, then declining profits, and high competition
Rationale: Market saturation reduces growth and squeezes margins.
t life cycle includes:
A. Increasing R&D investment and expansion
B. Declining sales and declining profit; demand falls
C. Highest brand loyalty across market
D. Immediate product relaunches only
Answer: B. Declining sales and declining profit; demand falls
Rationale: Decline requires decisions about harvest, divest, or reposition.
A. The ingredients used to make a product
B. The complete range of products offered by a company across its product lines
C. A single product SKU
D. The price and promotion for one item
Answer: B. The complete range of products offered by a company across its product lines
Rationale: Product mix (assortment) includes breadth and depth across lines.
, ESTUDYR
A. Series of similar products targeted at a sector under a single brand
B. The manufacturing process steps
C. Shipping routes for products
D. Only the most expensive products a company makes
Answer: A. Series of similar products targeted at a sector under a single brand
Rationale: Product lines group related offerings to meet segment needs.
A. Number of product lines a company has
B. Number of versions offered of each product in a product line
C. Physical durability of a product
D. Shelf space required per product
Answer: B. Number of versions offered of each product in a product line
Rationale: Depth refers to variants (sizes, models) within a line.
A. Number of versions per product
B. Number of different product lines a company offers
C. Market share percentage
D. Number of retail outlets carrying the product
Answer: B. Number of different product lines a company offers
Rationale: Width describes variety across different categories.
A. Setting a low price to deter competitors
B. Pricing high initially and lowering over time as competition grows
C. Matching competitors’ prices always
D. Giving deep discounts to all customers
Answer: B. Pricing high initially and lowering over time as competition grows
Rationale: Skimming extracts consumer surplus from early adopters of unique offerings.
A. Pricing above market to indicate prestige
B. Intentionally pricing low to gain market share
C. Charging different prices to different buyers illegally
D. Cost-plus markup only
Answer: B. Intentionally pricing low to gain market share
Rationale: Low introductory price encourages trial and rapid adoption.
WGU D077 STUDY GUIDE UPDATED EXAM WITH MOST TESTED QUESTIONS AND
ANSWERS | GRADED A+ | ASSURED SUCCESS WITH DETAILED RATIONALES
A. Random promotional activities across many channels
B. Coordinating the promotion mix elements and synchronizing promotion as a unified effort
C. Only social media promotion strategies
D. A company's internal communications policy
Answer: B. Coordinating the promotion mix elements and synchronizing promotion as a
unified effort
Rationale: IMC ensures all promotional methods work together for a consistent message and
maximum impact.
nition best matches “Marketing”?
A. Selling products only
B. The activity, institutions, and process for creating, communicating, delivering and exchanging
offerings that have value for consumers.
C. Customer service only
D. Manufacturing goods
Answer: B. The activity, institutions, and process for creating, communicating, delivering and
exchanging offerings that have value for consumers.
Rationale: Marketing covers the full process of satisfying and retaining customers, not just
selling.
A. People, Process, Physical evidence, Productivity
B. Product, Place, Price, Promotion
C. Plan, Produce, Promote, Profit
D. Product, Promotion, Purchase, Post-sales
Answer: B. Product, Place, Price, Promotion
Rationale: The classic marketing mix elements help firms craft strategy and tactics.
A. How to price a product only
B. Stages a product goes through: introduction, growth, maturity, decline
C. A list of competitor products
D. Inventory turnover methods
Answer: B. Stages a product goes through: introduction, growth, maturity, decline
Rationale: PLC models sales/profit patterns and guides marketing decisions across stages.
,ESTUDYR
ally features:
A. High profits and many competitors
B. Low sales, little or no profit, and often little to no competition
C. Declining sales and declining profit
D. Peak sales and market saturation
Answer: B. Low sales, little or no profit, and often little to no competition
Rationale: Intro stage focuses on awareness building; costs are high and sales low.
A. Rapidly increasing profits and rising sales; competitors begin to enter
B. Little to no competition and no profit
C. Declining sales and price wars
D. Product discontinuation
Answer: A. Rapidly increasing profits and rising sales; competitors begin to enter
Rationale: Acceptance increases demand and attracts entrants, driving growth.
A. Rapidly increasing sales and no competition
B. High sales, then declining profits, and high competition
C. No sales at all
D. Complete market exit
Answer: B. High sales, then declining profits, and high competition
Rationale: Market saturation reduces growth and squeezes margins.
t life cycle includes:
A. Increasing R&D investment and expansion
B. Declining sales and declining profit; demand falls
C. Highest brand loyalty across market
D. Immediate product relaunches only
Answer: B. Declining sales and declining profit; demand falls
Rationale: Decline requires decisions about harvest, divest, or reposition.
A. The ingredients used to make a product
B. The complete range of products offered by a company across its product lines
C. A single product SKU
D. The price and promotion for one item
Answer: B. The complete range of products offered by a company across its product lines
Rationale: Product mix (assortment) includes breadth and depth across lines.
, ESTUDYR
A. Series of similar products targeted at a sector under a single brand
B. The manufacturing process steps
C. Shipping routes for products
D. Only the most expensive products a company makes
Answer: A. Series of similar products targeted at a sector under a single brand
Rationale: Product lines group related offerings to meet segment needs.
A. Number of product lines a company has
B. Number of versions offered of each product in a product line
C. Physical durability of a product
D. Shelf space required per product
Answer: B. Number of versions offered of each product in a product line
Rationale: Depth refers to variants (sizes, models) within a line.
A. Number of versions per product
B. Number of different product lines a company offers
C. Market share percentage
D. Number of retail outlets carrying the product
Answer: B. Number of different product lines a company offers
Rationale: Width describes variety across different categories.
A. Setting a low price to deter competitors
B. Pricing high initially and lowering over time as competition grows
C. Matching competitors’ prices always
D. Giving deep discounts to all customers
Answer: B. Pricing high initially and lowering over time as competition grows
Rationale: Skimming extracts consumer surplus from early adopters of unique offerings.
A. Pricing above market to indicate prestige
B. Intentionally pricing low to gain market share
C. Charging different prices to different buyers illegally
D. Cost-plus markup only
Answer: B. Intentionally pricing low to gain market share
Rationale: Low introductory price encourages trial and rapid adoption.
