MKT 3401 KARAM EXAM 1 QUESTIONS
On September __, ___ Karam in Washington d.c. learned the keys to success in
business - Answer -7, 2001
There are 4 keys to success in business: JOHN CAMP - Answer -1. Market yourself (
make yourself seen)
2. Sell yourself (make yourself memorable)
3. Know people
4. Maintain contact (networking)
There are 5 you need traits to be successful - Answer -1. Creativity
2. Aggressive ( do not take no for an answer, push until accepted)
3. Enthusiastic
4. Smart ( not just book smart, know how to solve problems)
5. Honest (John Camp)
How do you sell yourself? ( selling yourself is one of the 4 keys to success business) -
Answer -Likeability/ Personal brand
__ __ is what people think about when they think of you - Answer -personal brand
__ is the emotional impact you have on somebody. It is the ability of that somebody to
be able to like you enough to do what you are asking them to do - Answer -Likeability
There are 3 parts that make you likable: - Answer -1. Vocal Delivery
2. Visible
3. Verbal arrangement
1. VOCAL DELIVERY - Answer -
__% of the emotional impact you have is vocal delivery - Answer -38%
____ __ __ will either destroy your brand or redefine you - Answer -tone of voice
DO NOT BE BORING; it is the enemy of tone - Answer -
Killer/ death nail is ____. Companies will not admit this to you but they hate it - Answer
-arrogance
You cannot give good customer service without a good tone of voice - Answer -
2. VISIBLE - Answer -
__% of emotion impact you have to be likable is visible - Answer -55
, Visible is your __ __ - Answer -facial expression
your __ __ is the everyday look you have when you're not presenting - Answer -default
look
It is important to manage you default look - Answer -
Images are created in as quick as __ of a second - Answer -1/24th
___ ___ is a negotiation term; people see you for 15 seconds and decide what your
brand is; they think they know you - Answer -Thin slice
The key to protect your brand is to not overreact to your audience's default look while
you are presenting - Answer -
Look ___ when you are with your manager or boss - Answer -engaged
3. VERBAL ARRANGEMENT - Answer -
__% of likeability is verbal arrangement; it is better to put things in your own words -
Answer -7
Personal branding formula: - Answer -Performance+ personality + visibility ( the ability
to be seen on behalf of your company) X trust
3 parts of credibility - Answer -1. trust and honesty
2. expertise (a notch up from knowledge)
3. Position and status
* These factors grow stronger together
Marketing Management philosophies: - Answer -1. Production orientation
2. Sales Orientation
3. Marketing orientation
4. Societal Orientation
Production orientation: - Answer -1. company looks inward to see what they do best
and what they do is produce products in the most efficient way possible
PROBLEM: may not be a market for the product
On September __, ___ Karam in Washington d.c. learned the keys to success in
business - Answer -7, 2001
There are 4 keys to success in business: JOHN CAMP - Answer -1. Market yourself (
make yourself seen)
2. Sell yourself (make yourself memorable)
3. Know people
4. Maintain contact (networking)
There are 5 you need traits to be successful - Answer -1. Creativity
2. Aggressive ( do not take no for an answer, push until accepted)
3. Enthusiastic
4. Smart ( not just book smart, know how to solve problems)
5. Honest (John Camp)
How do you sell yourself? ( selling yourself is one of the 4 keys to success business) -
Answer -Likeability/ Personal brand
__ __ is what people think about when they think of you - Answer -personal brand
__ is the emotional impact you have on somebody. It is the ability of that somebody to
be able to like you enough to do what you are asking them to do - Answer -Likeability
There are 3 parts that make you likable: - Answer -1. Vocal Delivery
2. Visible
3. Verbal arrangement
1. VOCAL DELIVERY - Answer -
__% of the emotional impact you have is vocal delivery - Answer -38%
____ __ __ will either destroy your brand or redefine you - Answer -tone of voice
DO NOT BE BORING; it is the enemy of tone - Answer -
Killer/ death nail is ____. Companies will not admit this to you but they hate it - Answer
-arrogance
You cannot give good customer service without a good tone of voice - Answer -
2. VISIBLE - Answer -
__% of emotion impact you have to be likable is visible - Answer -55
, Visible is your __ __ - Answer -facial expression
your __ __ is the everyday look you have when you're not presenting - Answer -default
look
It is important to manage you default look - Answer -
Images are created in as quick as __ of a second - Answer -1/24th
___ ___ is a negotiation term; people see you for 15 seconds and decide what your
brand is; they think they know you - Answer -Thin slice
The key to protect your brand is to not overreact to your audience's default look while
you are presenting - Answer -
Look ___ when you are with your manager or boss - Answer -engaged
3. VERBAL ARRANGEMENT - Answer -
__% of likeability is verbal arrangement; it is better to put things in your own words -
Answer -7
Personal branding formula: - Answer -Performance+ personality + visibility ( the ability
to be seen on behalf of your company) X trust
3 parts of credibility - Answer -1. trust and honesty
2. expertise (a notch up from knowledge)
3. Position and status
* These factors grow stronger together
Marketing Management philosophies: - Answer -1. Production orientation
2. Sales Orientation
3. Marketing orientation
4. Societal Orientation
Production orientation: - Answer -1. company looks inward to see what they do best
and what they do is produce products in the most efficient way possible
PROBLEM: may not be a market for the product
