event management final exam ACTUAL
UPDATED QUESTIONS AND CORRECT
ANSWERS
when and what was the name of the 1st official world fair? - CORRECT
ANSWERS✅✅1876; centennial exposition or international exhibition of arts
types of exhibitions - CORRECT ANSWERS✅✅business to business
business to consumer
consolidation shows
business to business exhibition - CORRECT ANSWERS✅✅private event and not open to
the public, form of marketing is advertising in trade publications or targeted electronic
communication, typically held during business week
business to consumer exhibition - CORRECT ANSWERS✅✅public shows that are open to
the public and offer a wide variety of products for sale, may or may not charge an admissions
fee, typically held on the weekends, often regional, markets by newspaper billboards social
media and magazines
consolidation shows - CORRECT ANSWERS✅✅open to both industry buyers and the
general public, exhibitors are manufactures or distributors, allow trade professionals to
preview the show prior to the consumer buyers
exhibition key players - CORRECT ANSWERS✅✅exhibition organizer, facility manager,
general service contractor
exhibition organizer - CORRECT ANSWERS✅✅responsible for all aspects of managing
the show; may be a trade association, a company subcontracted to the trade association, or a
separate company organizing the show as a profit-making venture
facility manager - CORRECT ANSWERS✅✅assist the show manager in arranging the
show's logistical details, range from small hotels with limited meeting space to large
convention centers
, variables to consider when selecting a facility - CORRECT ANSWERS✅✅size, services
available at the venue, cost, availability of service contractors, preferences of exhibitors and
attendees, logistical considerations, lodging and entertainment
general service contractor - CORRECT ANSWERS✅✅provides products and services to the
exhibition management company and the show's exhibitors; their services are the key to the
success of the show
services a general service contractor provides - CORRECT ANSWERS✅✅floor plan
development and design, aisle carpet and signage, custom booths, freight handling and
shipping, storage and warehousing, installation and maintenance labor, lighting, electronics,
plumbing, telecommunication and computer requests
considerations in planning a show - CORRECT ANSWERS✅✅location, shipping and
storage, marketing and promotion, technology, risk and crisis management
location considerations - CORRECT ANSWERS✅✅balance between location, cost, and the
ideal attendance level, hotel and transportation, safety, weather
risk and crisis management - CORRECT ANSWERS✅✅identifies all potential risks for the
exhibition management and the exhibitors; provides an assessment of each risk to determine
which risks to ignore
why companies attend tradeshows - CORRECT ANSWERS✅✅only marketing medium that
allows the potential buyer to experience a product or service; branding of their name in the
industry analysts; opportunities to meet with potential and existing customers; opportunities
to learn about customer needs; opportunities to learn about changes in industry trends and
competitor products
return on investment - CORRECT ANSWERS✅✅determining actual expenses and revenue
generated by the exhibit leads
service contractor - CORRECT ANSWERS✅✅a person who manages a tradeshow; anyone
who provides a product or service for the exhibitor or event during the actual show or
conference
UPDATED QUESTIONS AND CORRECT
ANSWERS
when and what was the name of the 1st official world fair? - CORRECT
ANSWERS✅✅1876; centennial exposition or international exhibition of arts
types of exhibitions - CORRECT ANSWERS✅✅business to business
business to consumer
consolidation shows
business to business exhibition - CORRECT ANSWERS✅✅private event and not open to
the public, form of marketing is advertising in trade publications or targeted electronic
communication, typically held during business week
business to consumer exhibition - CORRECT ANSWERS✅✅public shows that are open to
the public and offer a wide variety of products for sale, may or may not charge an admissions
fee, typically held on the weekends, often regional, markets by newspaper billboards social
media and magazines
consolidation shows - CORRECT ANSWERS✅✅open to both industry buyers and the
general public, exhibitors are manufactures or distributors, allow trade professionals to
preview the show prior to the consumer buyers
exhibition key players - CORRECT ANSWERS✅✅exhibition organizer, facility manager,
general service contractor
exhibition organizer - CORRECT ANSWERS✅✅responsible for all aspects of managing
the show; may be a trade association, a company subcontracted to the trade association, or a
separate company organizing the show as a profit-making venture
facility manager - CORRECT ANSWERS✅✅assist the show manager in arranging the
show's logistical details, range from small hotels with limited meeting space to large
convention centers
, variables to consider when selecting a facility - CORRECT ANSWERS✅✅size, services
available at the venue, cost, availability of service contractors, preferences of exhibitors and
attendees, logistical considerations, lodging and entertainment
general service contractor - CORRECT ANSWERS✅✅provides products and services to the
exhibition management company and the show's exhibitors; their services are the key to the
success of the show
services a general service contractor provides - CORRECT ANSWERS✅✅floor plan
development and design, aisle carpet and signage, custom booths, freight handling and
shipping, storage and warehousing, installation and maintenance labor, lighting, electronics,
plumbing, telecommunication and computer requests
considerations in planning a show - CORRECT ANSWERS✅✅location, shipping and
storage, marketing and promotion, technology, risk and crisis management
location considerations - CORRECT ANSWERS✅✅balance between location, cost, and the
ideal attendance level, hotel and transportation, safety, weather
risk and crisis management - CORRECT ANSWERS✅✅identifies all potential risks for the
exhibition management and the exhibitors; provides an assessment of each risk to determine
which risks to ignore
why companies attend tradeshows - CORRECT ANSWERS✅✅only marketing medium that
allows the potential buyer to experience a product or service; branding of their name in the
industry analysts; opportunities to meet with potential and existing customers; opportunities
to learn about customer needs; opportunities to learn about changes in industry trends and
competitor products
return on investment - CORRECT ANSWERS✅✅determining actual expenses and revenue
generated by the exhibit leads
service contractor - CORRECT ANSWERS✅✅a person who manages a tradeshow; anyone
who provides a product or service for the exhibitor or event during the actual show or
conference
