Media images are __________, which means they can be interpreted in multiple ways
depending on the consumer's identity, culture, and viewpoint - ANSWER polysemic
_________ is the process by which news media edit or filter an event, providing consumers
with a representation of what occurred. - ANSWER encoding
The popularity of cricket in India has been attributed to ______, which is when the dominant
culture spreads its ideals to the general populace through education, mass media, or
government. - ANSWER cultural hegemony
The sport of stickball - ANSWER Was used in Native American populations for dispute
resolution, community building, and celebration
Which of the following is not a characteristic of a newsworthy story? -
ANSWER advertising
Which of the following is an example of mass media but not news media? -
ANSWER the feature film space jam
Which of these theories attempts to explain why people use media? - ANSWER Uses
and Gratifications Theory
In the 1800s, the following technology allowed for the untethering of communication from
transportation and for daily, national news reports: - ANSWER telegraph
1
, Which of the following best describes the theory of disposition in sports media? -
ANSWER Our affiliation with a team exists on a continuum from intense liking to
intense disliking
Sports rivalries are a powerful way for media companies to sell viewers on an otherwise
meaningless event. Which of the following is not considered to be an element of a good
rivalry? - ANSWER if the schools rarely play
Which of the following was true during the Agricultural Age in the United States: -
ANSWER Rural farmers were far from urban city centers, making sports inaccessible to
much of the population.
__________ were low-cost newspapers published in the 1800s that increased sports
coverage to appeal to middle-class Americans. - ANSWER the penny press
Which of the following did not contribute to the explosive growth of newspapers in the
1800s? - ANSWER the rise of championship games like the Super Bowl
During the Progressive Era (1880-1920), _________________ were journalists who tried to
investigate what was wrong with society, including sports, in order to try to fix it. -
ANSWER muckrakers
In response to journalists reporting on the deaths of football players, ___________ called a
White House summit with university presidents, leading to the formation of the
Intercollegiate Athletic Association. - ANSWER Theodore Roosevelt
In response to injuries and fatalities in college football, university presidents formed the
Intercollegiate Athletic Association in the early 20th century. Today, that organization is
known as the __________________. - ANSWER NCAA
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depending on the consumer's identity, culture, and viewpoint - ANSWER polysemic
_________ is the process by which news media edit or filter an event, providing consumers
with a representation of what occurred. - ANSWER encoding
The popularity of cricket in India has been attributed to ______, which is when the dominant
culture spreads its ideals to the general populace through education, mass media, or
government. - ANSWER cultural hegemony
The sport of stickball - ANSWER Was used in Native American populations for dispute
resolution, community building, and celebration
Which of the following is not a characteristic of a newsworthy story? -
ANSWER advertising
Which of the following is an example of mass media but not news media? -
ANSWER the feature film space jam
Which of these theories attempts to explain why people use media? - ANSWER Uses
and Gratifications Theory
In the 1800s, the following technology allowed for the untethering of communication from
transportation and for daily, national news reports: - ANSWER telegraph
1
, Which of the following best describes the theory of disposition in sports media? -
ANSWER Our affiliation with a team exists on a continuum from intense liking to
intense disliking
Sports rivalries are a powerful way for media companies to sell viewers on an otherwise
meaningless event. Which of the following is not considered to be an element of a good
rivalry? - ANSWER if the schools rarely play
Which of the following was true during the Agricultural Age in the United States: -
ANSWER Rural farmers were far from urban city centers, making sports inaccessible to
much of the population.
__________ were low-cost newspapers published in the 1800s that increased sports
coverage to appeal to middle-class Americans. - ANSWER the penny press
Which of the following did not contribute to the explosive growth of newspapers in the
1800s? - ANSWER the rise of championship games like the Super Bowl
During the Progressive Era (1880-1920), _________________ were journalists who tried to
investigate what was wrong with society, including sports, in order to try to fix it. -
ANSWER muckrakers
In response to journalists reporting on the deaths of football players, ___________ called a
White House summit with university presidents, leading to the formation of the
Intercollegiate Athletic Association. - ANSWER Theodore Roosevelt
In response to injuries and fatalities in college football, university presidents formed the
Intercollegiate Athletic Association in the early 20th century. Today, that organization is
known as the __________________. - ANSWER NCAA
2
