MNB1601 Multiple Choice Q & A Sheet (46 Q's)

MNB1601 Assignment Q&A Summary
(Ch. 11–15)
1. 1. What instrument is used to gather data for marketing research?

Answer: Survey instrument

2. 2. What type of compensation is a company car?

Answer: Fringe benefit

3. 3. Which channel includes manufacturer, wholesaler, retailer, and consumer?

Answer: Channel 4: The classic indirect-distribution channel

4. 4. What is the process of determining suitable individuals for roles?

Answer: Selection

5. 5. What type of brand is Lux, Dove or Knorr under Unilever?

Answer: Individual brand

6. 6. Coaching is a type of what training?

Answer: On-the-job training

7. 7. Social media marketing forms part of which marketing mix element?

Answer: Promotion

8. 8. What management considers price, quality, packaging, distribution?

Answer: Marketing-orientated management

9. 9. What type of packaging is used for Toblerone?

Answer: Speciality packaging

10. 10. Which Maslow need does salary satisfy?

Answer: Physiological needs

11. 11. Which is NOT part of human resource planning?

Answer: Performance appraisals

12. 12. Herzberg’s recognition relates to which Maslow need?