Correct
Another reason fueling the boom in fast-growing technology services is
___________________, which, when done right, can virally spread awareness of a firm
with nary a dime of conventional ad spending - Answer- App Stores
According to the article on Productivity Paradox, one of the reasons for the paradox was
that IT value was often measured at the industry level, rather than at the Firm level. -
Answer- True
According to the article on Too Much IT, most companies try to use IT to get people out
of the business of making complex decisions. - Answer- True
According to the article on Productivity Paradox, IT investments have been increasing at
over 10% year over year for the past two decades( with reference to the fact that the
article was published in 2001). - Answer- True
Sony, a firm once synonymous with portable music, has ceded its market dominance to
Apple because: - Answer- it failed to take advantage of opportunities presented by
Moore's Law.
Palmer Luckey, the founder of Oculus, was able to get early funding for his product via
Kickstarter, exceeding the fundraising goal set by his campaign without giving up a
share of equity from this campaign. - Answer- True
The founding technology entrepreneurs behind many leading firms, such as Apple,
Microsoft, and Facebook, got their start in their early 30s, leveraging university study
and knowledge from their first post-college jobs to create disruptive new firms. -
Answer- False
Technology experts in the area of _____ specialize in technology for competitive
advantage. - Answer- strategy
Moore's Law is - Answer- Moore's law refers to an observation made by Intel co-founder
Gordon Moore in 1965. He noticed that the number of transistors per square inch on
integrated circuits had doubled every year since their invention
The managerial definition of Moore's Law suggests that computing costs related to
chips (microprocessors and silicon-based storage) double every eighteen months. -
Answer- False
, Which of the following sets of interrelated forces threatens to slow down the progression
of Moore's Law? - Answer- Size, heat, and power
The paths through which products or services get to customers are known as _____. -
Answer- Distribution channels
A trademark is the symbolic embodiment of all the information connected with a product
or service of a firm. - Answer- False
Benefits related to a firm's size are referred to as _____. - Answer- Scale Advantage
Netscape, which once controlled more than 80 percent of the market share in Web
browsers, lost its dominant position when customers migrated to Internet Explorer,
Microsoft's Web browser. Internet Explorer was easy to install and had no significant
differences in terms of usability. This example serves to illustrate that: - Answer- firms
with low switching costs can sometimes be rapidly overtaken by strong rivals with
additional competitive advantages.
A firm is said to be _____ when it attempts to match the benefits of a successful
position while maintaining its existing position. - Answer- Straddling
Nicholas Carr compares IT with transportation technologies in the article on IT Doesnt
Matter, - Answer- True
An infrastructural technology, as defined by Nicholas Carr, would benefit from the
network effect. - Answer- True
Network Effects is - Answer- a phenomenon whereby a product or service gains
additional value as more people use it.
In an industry where nearly every major player outsources manufacturing to low-cost
countries, Zara is highly _____, keeping huge swaths of its production process in-
house. - Answer- vertically integrated
Zara's IT expenditure is low by fashion industry standards and is also highly effective.
Which of the following makes this possible? - Answer- Targeting technology investment
at points in the value chain where it has the most significant impact.
When firms enjoy economies of scale they: - Answer- leverage the cost of an
investment across increasing units of production.
Economies of scale - Answer- is the cost advantage that arises with increased output of
a product.
Within the DVD-by-mail segment, Netflix remained bigger than both Wal-Mart and
Blockbuster. - Answer- True