ENGELS CURSUS PPT 1
Cursus p8:
1. Why do you think market research is necessary for companies
Finding out your target audience & for customer satisfaction
Finding out competitors
= it gives them information to help them set strategies and make business decisions.
They can also find out what their competitors are doinghow?
How? Online, going door-to-door, street survery,..
The video:
Primary research
o Surverys, focus group,..
o Giving info about attitude, products,..
o It can be expensive
How to make it less expensive Online surveys, other websites
Secondary research
o Less expensive
o Gouvernments reports, websites,..
o If a business wants to launch a new product, they look what / who is
competitive
Difference: primary = from the prime source, clients, collect new data
secondary = data that is already available (fe: gouvernment files, websites, .. – you
can already find it online) desk research – refers to the idea that you can do it just
sitting at your desk, you don’t need to adress people,..
Main benefit secondary research less expensive
Quantitative = analyse met numerical data
Qualitative = analyse met non-numerical data
Oef 4 p8 (False / True)
1. T
2. F (to outsource = paying someone that is not in the company to do the work for
you)
3. T
4. F (specific audience target)
5. F (they will reduce the sample size instead of enlarging)
6. T
Oef 6 p8 (voc)
Collocations = de woordengroep samen studeren
1. Today it is very common to use online surverys
2. Although focus groups are small, it si possible to use them to ..
, 3. Market research can help a company to find out about the level of customer
satisfaction
4. One method in primary research is to hold in-depth interviews
5. Secondary research is also known as desk research
6. When a company plats to launch a product
7. Research is to determine the target audience
8. They can consider making the sample size smaller (= steekproef)
Oef 7 p9 (match)
1. G
2. C
3. F
4. H
5. A (gauge = ‘gaidz) (to gauge: synoniem – to measure)
6. D
7. E
8. J
9. B
10. I
Oef 8p9 (choose)
1. Qualitative research gathers a great deal of information to find out how good a
product is
2. Primary research consists of new data
3. A company can judge the level of customer satisfaction by using market
research tools
4. A viable product has a good chance of selling well
5. A sample size is the number of people used by researchers to get the
information they need
6. When a company wants to gauge how people may respond to a product, they
watch their reactions to
Oef 2 p10
1. Diverse
2. Participants respondants
3. Criteria (meervouw: criterion)
4. Target customers
5. Moderator
Oef 3 p10
1. T
2. T
3. F
4. F
5. T
,Powerpoint
Focus group: listening
1. They work or study in the city centre
2. The main purpose was to gather feedback ont he initial designs of the lunch-
ordering app – caria wants to know:
- Wether the app’s concept and features match the participants needs
- Sj
3. It makes sure that the app caters to a broad audience with all kinds of needs
(time efficience, affordability, healthy food, food qualitiy)
4. First, she introduced the app through a detailed description of its features, next
she asked the participants to give their opinions on specific aspects – she also
plans for them to try the app
5. Mostly open questions: participants were asked to say anything that was on
their mind
- what do you think about the app design
- how do you usually spend your lunch break
closed quetions: participants can only give a short answer like, no / yes
Oef 7 p10
1. impression
2. appealing
3. Features
4. Expectations
5. Honestly
6. Conviced
To rate to give a score
Traineeship (betaalde stage na uw diploma)
Internship (onbetaalde stage dat je nog geen diploma hebt)
, Powerpoint
1 Grammar
1.1 Question tags
1.1.1 Definition
= Question tags are grammatical constructions attached at the end of a statement to
turn i tinto a question
A comma is used just before the question tag
Question tags are more common in speaking than writing
When?
When you expect the listener to agree with your statement
1.1.2 Pronunciation
Rising intonation “John doesn’t speak Spanish, does he?” = je bent nog wat onzeker
Falling intonation “John doesn’t speak Spanish, does he?” = je bent hier 100% zeker
van
(op ex: intonatie kunnen geven)
1.1.3 General rule
If your statement is positive, it is followed by a negative tag;
You like working as a paralegal, don’t you?
If you statement is negative, it is followed by a positive tag;
You don’t like working as a paralegal, do you?
Positive statement negative tag
Negative statement positive tag
1.1.4 Formation
Positive statements do not contain any negative elements
Negative elements:
Negative adverbs: not, never, rarely, hardly, barely, neither,..
o He barely studies, does he?
Negative pronouns: no one, nobody, nothing, neither
o Neither of them came, did they?
Referring to the subject
To refer back to the subject in the statement, you use a personal pronoun
Personal pronouns:
- subject: I, you, he, she, they, we, you, they
- object: me, you, him, her, them, us, you, them
In question tags, we always need the subject personal pronouns
a. Sometimes the original subject is already a personal pronoun
Cursus p8:
1. Why do you think market research is necessary for companies
Finding out your target audience & for customer satisfaction
Finding out competitors
= it gives them information to help them set strategies and make business decisions.
They can also find out what their competitors are doinghow?
How? Online, going door-to-door, street survery,..
The video:
Primary research
o Surverys, focus group,..
o Giving info about attitude, products,..
o It can be expensive
How to make it less expensive Online surveys, other websites
Secondary research
o Less expensive
o Gouvernments reports, websites,..
o If a business wants to launch a new product, they look what / who is
competitive
Difference: primary = from the prime source, clients, collect new data
secondary = data that is already available (fe: gouvernment files, websites, .. – you
can already find it online) desk research – refers to the idea that you can do it just
sitting at your desk, you don’t need to adress people,..
Main benefit secondary research less expensive
Quantitative = analyse met numerical data
Qualitative = analyse met non-numerical data
Oef 4 p8 (False / True)
1. T
2. F (to outsource = paying someone that is not in the company to do the work for
you)
3. T
4. F (specific audience target)
5. F (they will reduce the sample size instead of enlarging)
6. T
Oef 6 p8 (voc)
Collocations = de woordengroep samen studeren
1. Today it is very common to use online surverys
2. Although focus groups are small, it si possible to use them to ..
, 3. Market research can help a company to find out about the level of customer
satisfaction
4. One method in primary research is to hold in-depth interviews
5. Secondary research is also known as desk research
6. When a company plats to launch a product
7. Research is to determine the target audience
8. They can consider making the sample size smaller (= steekproef)
Oef 7 p9 (match)
1. G
2. C
3. F
4. H
5. A (gauge = ‘gaidz) (to gauge: synoniem – to measure)
6. D
7. E
8. J
9. B
10. I
Oef 8p9 (choose)
1. Qualitative research gathers a great deal of information to find out how good a
product is
2. Primary research consists of new data
3. A company can judge the level of customer satisfaction by using market
research tools
4. A viable product has a good chance of selling well
5. A sample size is the number of people used by researchers to get the
information they need
6. When a company wants to gauge how people may respond to a product, they
watch their reactions to
Oef 2 p10
1. Diverse
2. Participants respondants
3. Criteria (meervouw: criterion)
4. Target customers
5. Moderator
Oef 3 p10
1. T
2. T
3. F
4. F
5. T
,Powerpoint
Focus group: listening
1. They work or study in the city centre
2. The main purpose was to gather feedback ont he initial designs of the lunch-
ordering app – caria wants to know:
- Wether the app’s concept and features match the participants needs
- Sj
3. It makes sure that the app caters to a broad audience with all kinds of needs
(time efficience, affordability, healthy food, food qualitiy)
4. First, she introduced the app through a detailed description of its features, next
she asked the participants to give their opinions on specific aspects – she also
plans for them to try the app
5. Mostly open questions: participants were asked to say anything that was on
their mind
- what do you think about the app design
- how do you usually spend your lunch break
closed quetions: participants can only give a short answer like, no / yes
Oef 7 p10
1. impression
2. appealing
3. Features
4. Expectations
5. Honestly
6. Conviced
To rate to give a score
Traineeship (betaalde stage na uw diploma)
Internship (onbetaalde stage dat je nog geen diploma hebt)
, Powerpoint
1 Grammar
1.1 Question tags
1.1.1 Definition
= Question tags are grammatical constructions attached at the end of a statement to
turn i tinto a question
A comma is used just before the question tag
Question tags are more common in speaking than writing
When?
When you expect the listener to agree with your statement
1.1.2 Pronunciation
Rising intonation “John doesn’t speak Spanish, does he?” = je bent nog wat onzeker
Falling intonation “John doesn’t speak Spanish, does he?” = je bent hier 100% zeker
van
(op ex: intonatie kunnen geven)
1.1.3 General rule
If your statement is positive, it is followed by a negative tag;
You like working as a paralegal, don’t you?
If you statement is negative, it is followed by a positive tag;
You don’t like working as a paralegal, do you?
Positive statement negative tag
Negative statement positive tag
1.1.4 Formation
Positive statements do not contain any negative elements
Negative elements:
Negative adverbs: not, never, rarely, hardly, barely, neither,..
o He barely studies, does he?
Negative pronouns: no one, nobody, nothing, neither
o Neither of them came, did they?
Referring to the subject
To refer back to the subject in the statement, you use a personal pronoun
Personal pronouns:
- subject: I, you, he, she, they, we, you, they
- object: me, you, him, her, them, us, you, them
In question tags, we always need the subject personal pronouns
a. Sometimes the original subject is already a personal pronoun
