INTEGRATION OF FAITH AND LEARNING: RESPONSIBILITY ASSIGNMENT 1
BUSI 520: Strategic Marketing Management INTEGRATION
OF FAITH AND LEARNING: RESPONSIBILITY
ASSIGNMENT Liberty University
Integration of Faith and Learning: Responsibility Assignment
Eric Castro
School of Behavioral Sciences, Liberty University
BUSI 520: Strategic Marketing Management
Author Note
Eric Castro
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Eric Castro.
Email:
, INTEGRATION OF FAITH AND LEARNING: RESPONSIBILITY ASSIGNMENT 2
Integration of Faith and Learning: Responsibility Assignment
Joshua 1:9 (New International Version) reads: "Have I not ordered you? Be powerful and
bold. "Do not be afraid or discouraged, for the Lord your God will be with you wherever you
go." This passage is a compelling reminder of the value of bravery and resilience in marketing
management. This passage guides Marriott International, a firm established on strong Christian
beliefs, as it navigates the competitive hotel market.
Marriott International's marketing management techniques are founded on the qualities of
honesty, courage, and endurance, all of which are consistent with the teachings of Joshua 1:9.
These ideals are shown not just in their marketing strategies, but also in their dedication to
providing excellent customer service and upholding a high ethical standard in corporate
operations. The Marriott family, notably J. Willard Marriott, the company's founder, was noted
for his strong Christian faith, which shaped the company's culture and strategic decisions.
In marketing management, Joshua's passage inspires Marriott to take big moves in their
marketing efforts while being ethically sound. This is demonstrated by Marriott's commitment to
creating a trustworthy brand that connects with customers on a deeper level. The company's
marketing campaigns frequently highlight trust, dependability, and quality, consistent with
Christian ideals of honesty and integrity (Team, 2021). These campaigns instill a feeling of
dependability and consistency, which is essential for developing long-term consumer
connections. Building and maintaining a high-quality brand needs a firm commitment to key
principles that resonate with customers and increase brand loyalty (Marshall & Johnston, 2023).
Furthermore, Marriott's marketing management decisions are shaped by a commitment to
social responsibility and community participation, which reflects the Christian value of loving
and serving others. Marriott, for example, emphasizes sustainability and community support
BUSI 520: Strategic Marketing Management INTEGRATION
OF FAITH AND LEARNING: RESPONSIBILITY
ASSIGNMENT Liberty University
Integration of Faith and Learning: Responsibility Assignment
Eric Castro
School of Behavioral Sciences, Liberty University
BUSI 520: Strategic Marketing Management
Author Note
Eric Castro
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Eric Castro.
Email:
, INTEGRATION OF FAITH AND LEARNING: RESPONSIBILITY ASSIGNMENT 2
Integration of Faith and Learning: Responsibility Assignment
Joshua 1:9 (New International Version) reads: "Have I not ordered you? Be powerful and
bold. "Do not be afraid or discouraged, for the Lord your God will be with you wherever you
go." This passage is a compelling reminder of the value of bravery and resilience in marketing
management. This passage guides Marriott International, a firm established on strong Christian
beliefs, as it navigates the competitive hotel market.
Marriott International's marketing management techniques are founded on the qualities of
honesty, courage, and endurance, all of which are consistent with the teachings of Joshua 1:9.
These ideals are shown not just in their marketing strategies, but also in their dedication to
providing excellent customer service and upholding a high ethical standard in corporate
operations. The Marriott family, notably J. Willard Marriott, the company's founder, was noted
for his strong Christian faith, which shaped the company's culture and strategic decisions.
In marketing management, Joshua's passage inspires Marriott to take big moves in their
marketing efforts while being ethically sound. This is demonstrated by Marriott's commitment to
creating a trustworthy brand that connects with customers on a deeper level. The company's
marketing campaigns frequently highlight trust, dependability, and quality, consistent with
Christian ideals of honesty and integrity (Team, 2021). These campaigns instill a feeling of
dependability and consistency, which is essential for developing long-term consumer
connections. Building and maintaining a high-quality brand needs a firm commitment to key
principles that resonate with customers and increase brand loyalty (Marshall & Johnston, 2023).
Furthermore, Marriott's marketing management decisions are shaped by a commitment to
social responsibility and community participation, which reflects the Christian value of loving
and serving others. Marriott, for example, emphasizes sustainability and community support
