MBA 6360 Exam 1 with correct answers 2025.pdf

Marketing 3810 Exam 1 with correct
answers 2025

sales - correct answers-
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the exchange of a commodity for money measured as the number of units sold
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profit - correct answers-the amount remaining after all expenses are subtracted from total revenues
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needs - correct answers-a lack of means of subsistence
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wants - correct answers-strong desires for something
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demand - correct answers- v v v




the combination of a strong desire for something and the ability to purchase
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market - correct answers- v v v




collection of buyers and sellers interested in making similar / related exchanges
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marketing - correct answers- v v v




the activity, set of institutions, and processes for creating, communicating, delivering, and exchangi
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ng offerings that have value for customers, clients, partners, and society at large
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, marketing plan - correct answers- v v v v




written statement for managing exchanges with customers that includes goals, activities needs to a
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chieve goals, a time line and budget for included activities and measures to evaluation activities
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target market - correct answers-
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the primary group of customers you would prefer to exchange with. focus of the marketing plan
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perceived value - correct answers- v v v v




the perceived benefits relative to the perceived costs associated with an exchange
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value proposition - correct answers-the combination of benefits specific to a product
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marketing research - correct answers-measuring the outcomes of specific activities against goals
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marketing orientations - correct answers- v v v v




An approach that focuses on satisfying the customer rather than on the product sold.
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simple trade and bartering - correct answers-
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swapping one product or service for another; prior to 1850
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production orientation - correct answers- v v v v




goal of manufacturing products efficiently and making them affordable and widely available; 1850-
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1945



sales orientation - correct answers-
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primary goal of marketing being to determine how to most effectively sell products to specific custo
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mers; late 1800s-1970s
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