, A cultural approach to media recognizes.... that individuals bring diverse meanings to messages
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Critics who view culture as a mapkr kr kr kr kr kr
acknowledge that the familiar and unknown often coexist in the same song, movie, or other cult
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ural artifact kr
Factories are most closely identified with which of the following historical periods?
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Modern (1800s-1950s) kr
Selective exposure kr
refers to the fact that people tend to seek out messages that agree with what they already believ
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e
The linear communication model can be criticised on the grounds that that it
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does not move smoothly from sender to receiver kr kr kr kr kr kr kr
The virtual office is most closely identified with what time period? postmodern (since 1950s)
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What does the textbook suggest is the best way to approach media literacy and media criticism?
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Replace cynical perception through a careful critical process kr kr kr kr kr kr kr
Which of the following is NOT a value the textbook associates with postmodern culture?
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increased faith in science owing to technological and scientific advances kr kr kr kr kr kr kr kr kr
Which of the following statements does the textbook characterize the interaction of media and s
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ociety?How much media really shapes society is unknown kr kr kr kr kr kr kr
Which of the following statements best describes media convergence?
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it allows older forms of mass communication to find new life in technology
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If someone has never been the victim of a violent crime and lives in an area that has very low rat
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es of violent crime yet feels that he or she is at a high level of risk for such a crime after watching
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a lot of Law & Order, this might be an example of the cultivation effect
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______ is the theory that people believe others are more affected by media messages than they
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are themselves
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Media historian James Carey defined communication as
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s produced, maintained, repaired, and transformed."
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People often choose to expose themselves only to media outlets that express their particular vie
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ws. What is this called?
kr selective exposure and selective retention
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