MBA 612 EXAM 2 WITH COMPLETE SOLUTIONS
pure goods - ANSWER products that do not include any services- food, clothes
pure services - ANSWER Services provided to consumers without the involvement of
any tangible product- massage, babysit
hybrid service/goods - ANSWER provide both good and service- restaurant, salon
experience marketing - ANSWER Consumers are buying the experience- build a bear,
Disney
search qualities - ANSWER tangible attributes that can be judged before the purchase of
a product
experience qualities - ANSWER attributes that can be assessed only during purchase
and consumption of a service
credence qualities - ANSWER attributes that customers may be unable to evaluate even
after purchasing and consuming a service
goods are dominated by which qualities - ANSWER search and experience
services are dominated by which qualities - ANSWER experience and credence
Core value - ANSWER -essential to the product offering
-expected by customers
-can change as the industry changes
pure goods - ANSWER products that do not include any services- food, clothes
pure services - ANSWER Services provided to consumers without the involvement of
any tangible product- massage, babysit
hybrid service/goods - ANSWER provide both good and service- restaurant, salon
experience marketing - ANSWER Consumers are buying the experience- build a bear,
Disney
search qualities - ANSWER tangible attributes that can be judged before the purchase of
a product
experience qualities - ANSWER attributes that can be assessed only during purchase
and consumption of a service
credence qualities - ANSWER attributes that customers may be unable to evaluate even
after purchasing and consuming a service
goods are dominated by which qualities - ANSWER search and experience
services are dominated by which qualities - ANSWER experience and credence
Core value - ANSWER -essential to the product offering
-expected by customers
-can change as the industry changes
