Running Head: SUSTAINABLE MARKETING 1
Sustainable Marketing
Name
Institution
Course
Date
, SUSTAINABLE MARKETING 2
SUSTAINABLE MARKETING
Introduction
It is usual for businesses and companies to use all the techniques to promote their
products and stand out in the market. Sustainable marketing is a technique a business can use to
promote itself. This technique works for a brand and product marketing strategy. Currently, a lot
of companies have adopted social and environmental initiatives to attract their customers.
Adopting these options has challenged customers to choose between cheaper options and options
that are morally right. Therefore any business must execute sustainable marketing and leave
itself open to scrutiny.
Sustainable marketing is the practice of promoting socially and environmentally friendly
brand values, practices, and products. For example, if a person has used something that can be
sourced locally or recycled, this is referred to as sustainable marketing. Businesses and
companies can always use a specific product. An example of a company that has successfully
used sustainable marketing is LEGO. The company has dedicated its site to sustainability
programs. The main goal of this company is developing sustainable and environmentally friendly
products. Social and environmental problems have adverse effects. In this case, companies are
supposed to come up with long-term solutions instead of seasonal promotions. The first thing
companies should evaluate the availability of sustainability programs. For example, companies
can change their methods of packaging to methods that are 100% recyclable. Sustainable
marketing is an effective strategy for a company. This is because it aims to form a strong link
between the brand and the idea of renewable energy in consumers' minds.
Sustainable Marketing
Name
Institution
Course
Date
, SUSTAINABLE MARKETING 2
SUSTAINABLE MARKETING
Introduction
It is usual for businesses and companies to use all the techniques to promote their
products and stand out in the market. Sustainable marketing is a technique a business can use to
promote itself. This technique works for a brand and product marketing strategy. Currently, a lot
of companies have adopted social and environmental initiatives to attract their customers.
Adopting these options has challenged customers to choose between cheaper options and options
that are morally right. Therefore any business must execute sustainable marketing and leave
itself open to scrutiny.
Sustainable marketing is the practice of promoting socially and environmentally friendly
brand values, practices, and products. For example, if a person has used something that can be
sourced locally or recycled, this is referred to as sustainable marketing. Businesses and
companies can always use a specific product. An example of a company that has successfully
used sustainable marketing is LEGO. The company has dedicated its site to sustainability
programs. The main goal of this company is developing sustainable and environmentally friendly
products. Social and environmental problems have adverse effects. In this case, companies are
supposed to come up with long-term solutions instead of seasonal promotions. The first thing
companies should evaluate the availability of sustainability programs. For example, companies
can change their methods of packaging to methods that are 100% recyclable. Sustainable
marketing is an effective strategy for a company. This is because it aims to form a strong link
between the brand and the idea of renewable energy in consumers' minds.
