MKT 3300 UTD EXAM 1 PASSED
QUESTIONS WITH COMPLETE ANSWERS.
,1 of 44
Definition
pioneering/informational
- informs consumer of a new product/service
competitive
- shows consumer that a product is different/better
than its competitors
reminder
- reminds consumer that the product is still around to
generate new excitement
Give this one a try later!
5 forms of advertising 2 categories of advertising
3 types of advertising 4 types of advertising
Don't know?
2 of 44
Definition
segmentation:
- identify bases for segmenting the market & develop
segment profiles
, targeting
- develop measure of segment attractiveness &
select target segments
positioning
- Develop positioning for target segments & develop a
marketing mix for each segment
Give this one a try later!
Competitive Spectrum -
Processes of
STP Components of Competition
(i.e. Porter's Five Forces)
Growth Matrix SWOT Analysis
Don't know?
3 of 44
Definition
- product
- price
- promotion
- place (distribution)
Give this one a try later!
Market Segmentation Marketing Mix: 4 P's
, environmental scan market-product grid
Don't know?
4 of 44
Term
What is the BCG Matrix
Give this one a try later!
- Similarity of needs of potential buyers
within a segment
- Difference of needs of buyers among/across segments (ex: pepsi
one & diet pepsi)
- Feasibility of marketing action to reach a segment.
- Simplicity & cost of assigning buyers to segments
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
- 2+ parties with need
- desire & ability to satisfy
- a way for communication
- something to exchange (money, anything with value)
QUESTIONS WITH COMPLETE ANSWERS.
,1 of 44
Definition
pioneering/informational
- informs consumer of a new product/service
competitive
- shows consumer that a product is different/better
than its competitors
reminder
- reminds consumer that the product is still around to
generate new excitement
Give this one a try later!
5 forms of advertising 2 categories of advertising
3 types of advertising 4 types of advertising
Don't know?
2 of 44
Definition
segmentation:
- identify bases for segmenting the market & develop
segment profiles
, targeting
- develop measure of segment attractiveness &
select target segments
positioning
- Develop positioning for target segments & develop a
marketing mix for each segment
Give this one a try later!
Competitive Spectrum -
Processes of
STP Components of Competition
(i.e. Porter's Five Forces)
Growth Matrix SWOT Analysis
Don't know?
3 of 44
Definition
- product
- price
- promotion
- place (distribution)
Give this one a try later!
Market Segmentation Marketing Mix: 4 P's
, environmental scan market-product grid
Don't know?
4 of 44
Term
What is the BCG Matrix
Give this one a try later!
- Similarity of needs of potential buyers
within a segment
- Difference of needs of buyers among/across segments (ex: pepsi
one & diet pepsi)
- Feasibility of marketing action to reach a segment.
- Simplicity & cost of assigning buyers to segments
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
- 2+ parties with need
- desire & ability to satisfy
- a way for communication
- something to exchange (money, anything with value)
