COM-370 | Topic 1 | Practice Quiz & Ans

Ch 1. : If a group of your professors were to analyze the success of a recent public relations campaign, they would be likely to view it in terms of__________. A.) a planned effort to influence public opinion. B.) overriding concern for the employer or client. C.) emphasis on asymmetrical communication. D.) conflict management between publics. - answer-A.) a planned effort to influence public opinion. Ch. 1 : Unlike their counterparts in academia, PR practitioners define public relations according to _________. A.) marketing & advertising B.) crisis and recovery C.) strategy & relationships D.) journalists & media - answer-C.) strategy & relationships Ch. 1 : When attempting to define public relations, it is important to know __________. A.) why it is more important than advertising or marketing. B.) that "spin" leads improved PR performance. C.) how different parties may view the field. D.) that the original definition from 1905 still stands today - answer-C.) how different parties may view the field. Ch. 1 : Suppose that you are a Chevy truck lover. You are passionate about the brand and tell your friends how much tougher they are than Ford, Dodge, or Toyota trucks. For the past decade, you have purchased a new Chevy truck every three years, and don't mind the monthly payments. This makes you a(n)_________ in the Chevrolet brand. A.) expert...