Instructor's Solution Manual for Global Marketing Eighth Edition by Svend Hollensen

Instructor's Solution Manual for Global Marketing Eighth Edition by Svend Hollensen




Instructor's Solution Manual for Global Marketing Eighth Edition by Svend Hollensen

,Instructor's Solution Manual for Global Marketing Eighth Edition by Svend Hollensen




Contents


Parts Pages


Preface 4


1. Some teaching guidelines 6


2. Teaching notes for chapter cases 24


3. Teaching notes for part cases 112


4. Teaching notes for ‘Questions for discussion’ (end-of-chapter) 160




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, PREF ACE


Introductory comments

The textbook Global Marketing has been written for instructors teaching courses or executive
education programmes in International or Global Marketing.

The book is structured according to five main decision phases that companies face in the global
marketing process.

The schematic outline of the book in Figure 1 shows how the different parts fit together.


Figure 1: Structure of the book




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, Hollensen, Global Marketing, 8e, Instructor’s Manual


This Instructor’s Manual (IM) has been especially prepared for adopters of the textbook.

The principal objective of the IM is to help instructors create an exciting, informative and successful
classroom experience for their students. The material has been written to allow you the flexibility to
design a course tailored to your own objectives, methods and conceptual framework.

This IM helps busy marketing lecturers in their job of teaching the subject. It is not intended to suggest
that there is only ‘one way’ of using the textbook, ‘one way’ of analysing the case studies and
discussion questions and ‘one way’ of teaching global marketing. In short, it is intended to supplement
your creative skills in teaching marketing. Together with the textbook and the PowerPoint slides (with
figures and tables from the textbook) that are provided free of charge if you have adopted the
textbook, the IM forms a package of materials designed to facilitate course development and
execution.

The IM is divided into three sections:

Part 1: Some teaching guidelines

• Different levels of learning
• Teaching objectives
• Teaching methods
• Case study as teaching/learning method
• Case summaries
• Sample syllabus

Parts 2 and 3: Teaching notes on cases

Teaching notes on the 38 chapter cases (two for each chapter) and 20 part cases (four for each part)
included in the book. These case notes are not intended to be exhaustive, but are rather starting points
for the instructor’s own preparation.

Part 4: Brief answers to ‘Questions for discussion’

Brief guides to answering the ‘Questions for discussion’ at the end of each chapter.

The ‘Questions for discussion’ can be used in a variety of ways. They can be used as essay
questions to test students’ knowledge and understanding of the subject matter. Some of them may
form the focus of a tutorial discussion. Also, you may wish to encourage students to use them as
self-administered tests of knowledge and understanding of each chapter as they read the textbook.

I hope that you will find this material helpful, and that it will assist you in developing a course that
meets your needs and the objectives of your students.
I look forward to receiving your comments on the textbook itself and also on the Instructor’s Manual.
Svend Hollensen
Email:


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