BCOR 2201 REVISION PAST EXAM 2025/2026 QUESTIONS
AND SOLUTIONS GRADED A+ TIP
✔✔cash cow - ✔✔high market share in a low growth market;
maintain/harvest
✔✔dog - ✔✔low market share in low growth market;
divest/harvest
✔✔5 C's - ✔✔Company, customers, competition, collaborates, context
✔✔SWOT - ✔✔strengths (exploit, internal), weakness (correct, internal), opportunities
(exploit, external), threats (avoid, external)
✔✔COKE Spark - ✔✔companies have different options to guide their marketing
decisions based of the Anshoff Matrix (market penetration, market development,
product development, diversification)
✔✔SBU - ✔✔strategic business unit;
has its own mission and objectives
✔✔What prohibited Walmart's success in India? - ✔✔government mandated middle
men, lack of adequate infrastructure
✔✔trade feedback effect - ✔✔as a country increases exports it has more money which
increases imports which creates demand for imports in other country continuing the
cycle
✔✔comparative advantage - ✔✔you can produce something at a lower opportunity cost
than someone else
✔✔protectionism - ✔✔shielding industries from foreign competition through tariffs and
quotas
✔✔cross-cultural anlaysis - ✔✔studying similarities and differences among consumers
in different countries focusing on values, customs, symbols, language, and consumer
ethnocentrism
✔✔customs - ✔✔the way people do things (gift giving in Japan)
✔✔symbols - ✔✔imagery that represents ideas and things about specific cultures (eiffel
tower)
, ✔✔consumer ethnocentrism - ✔✔the belief that buying goods from other countries is
wrong
✔✔country of origin effect - ✔✔believing goods are superior or inferior based off where
they came from
✔✔Home Depot Spark - ✔✔Not understanding cultural differences (buying patterns/
meaning of aprons) can destroy companies
✔✔political-regulatory climate - ✔✔regulations you must follow
stability of the current regime
danger of terrorist attacks
trade regulations
✔✔Bottom of the pyramid - ✔✔affordability, availability, awareness, acceptance
✔✔direct investment - ✔✔make your own company in a foreign country
✔✔joint venture - ✔✔collaborate with a foreign country and make a business together
✔✔licence - ✔✔sell the right to use your technology/name/products
✔✔export - ✔✔sell your product over seas
✔✔Target article takeaways - ✔✔consumers don't like feeling targeted, but enjoy
targeted ads
✔✔Indian razors - ✔✔ethnographic research found that Indian men were shaving in the
middle of rooms with a cup of water; not cutting themselves was top priority
✔✔purpose of marketing research - ✔✔to make a more informed marketing decision by
reducing risk
✔✔technical risk - ✔✔can we actually produce this product
✔✔people risk - ✔✔will our employees stay with us
✔✔market risk - ✔✔will social preferences change
✔✔financial risk - ✔✔can we pay for this
✔✔market research process - ✔✔1. define problem
2. develop research plan
3. collect relevant info
AND SOLUTIONS GRADED A+ TIP
✔✔cash cow - ✔✔high market share in a low growth market;
maintain/harvest
✔✔dog - ✔✔low market share in low growth market;
divest/harvest
✔✔5 C's - ✔✔Company, customers, competition, collaborates, context
✔✔SWOT - ✔✔strengths (exploit, internal), weakness (correct, internal), opportunities
(exploit, external), threats (avoid, external)
✔✔COKE Spark - ✔✔companies have different options to guide their marketing
decisions based of the Anshoff Matrix (market penetration, market development,
product development, diversification)
✔✔SBU - ✔✔strategic business unit;
has its own mission and objectives
✔✔What prohibited Walmart's success in India? - ✔✔government mandated middle
men, lack of adequate infrastructure
✔✔trade feedback effect - ✔✔as a country increases exports it has more money which
increases imports which creates demand for imports in other country continuing the
cycle
✔✔comparative advantage - ✔✔you can produce something at a lower opportunity cost
than someone else
✔✔protectionism - ✔✔shielding industries from foreign competition through tariffs and
quotas
✔✔cross-cultural anlaysis - ✔✔studying similarities and differences among consumers
in different countries focusing on values, customs, symbols, language, and consumer
ethnocentrism
✔✔customs - ✔✔the way people do things (gift giving in Japan)
✔✔symbols - ✔✔imagery that represents ideas and things about specific cultures (eiffel
tower)
, ✔✔consumer ethnocentrism - ✔✔the belief that buying goods from other countries is
wrong
✔✔country of origin effect - ✔✔believing goods are superior or inferior based off where
they came from
✔✔Home Depot Spark - ✔✔Not understanding cultural differences (buying patterns/
meaning of aprons) can destroy companies
✔✔political-regulatory climate - ✔✔regulations you must follow
stability of the current regime
danger of terrorist attacks
trade regulations
✔✔Bottom of the pyramid - ✔✔affordability, availability, awareness, acceptance
✔✔direct investment - ✔✔make your own company in a foreign country
✔✔joint venture - ✔✔collaborate with a foreign country and make a business together
✔✔licence - ✔✔sell the right to use your technology/name/products
✔✔export - ✔✔sell your product over seas
✔✔Target article takeaways - ✔✔consumers don't like feeling targeted, but enjoy
targeted ads
✔✔Indian razors - ✔✔ethnographic research found that Indian men were shaving in the
middle of rooms with a cup of water; not cutting themselves was top priority
✔✔purpose of marketing research - ✔✔to make a more informed marketing decision by
reducing risk
✔✔technical risk - ✔✔can we actually produce this product
✔✔people risk - ✔✔will our employees stay with us
✔✔market risk - ✔✔will social preferences change
✔✔financial risk - ✔✔can we pay for this
✔✔market research process - ✔✔1. define problem
2. develop research plan
3. collect relevant info
