COM 300 EXAM 2 WITH ALL CORRECT & 100%
VERIFIED ANSWERS|ACTUAL COMPLETE EXAM|
ALREADY GRADED A+
What are the 2 dimensions of Consistency for Reliability? ✔Correct Answer-Stability and
Equivalence
Stability ✔Correct Answer-Consistency across time
Equivalence ✔Correct Answer-Consistency across measure
3 Types of Reliability Assessments ✔Correct Answer-test-retest, alternate forms, internal
consistency
Test-Retest ✔Correct Answer-is the variation in measurements taken by a single person or
instrument on the same item and under the same conditions.
Alternative Forms ✔Correct Answer-two "parallel" test measuring same concept given at 2
different times
Internal Consistency ✔Correct Answer-1.Best measure of equivalence
2. A function of inter-item correlation and the length of the test
3 Types of Validity ✔Correct Answer-content, criterion, construct
Content Validity ✔Correct Answer-measuring all concept dimensions
Criterion validity ✔Correct Answer-predicting behavioral outcomes
Construct Validity ✔Correct Answer-accurate and complete measurement combines content and
criterion validity
Response Rate ✔Correct Answer-when people refuse to respond you get bias
Example of Response Rate Bias ✔Correct Answer-Political Survey- asking about Obama- only
people who really hate or love him will answer. Not the in Between People
Total non-response ✔Correct Answer-answered 0 questions
Item non-response ✔Correct Answer-did not answer all questions
How to deal with item non-response ✔Correct Answer-test your survey with a small group to
identify and correct questions that are confusing or uncomfortable
Contingency ✔Correct Answer-ex. taxes. If you said yes to number 3, fill out form 8
Filter items ✔Correct Answer-if you answered no to question 1 move on to question 5- to
eliminate people who are not paying attention
, True or False- Questions aimed at fact verses opinion are generally slightly better ✔Correct
Answer-True
Highly Structured Questions ✔Correct Answer-everyone gets the same question
Less Structured Questions ✔Correct Answer-questions build upon responses
Closed- Ended Questions ✔Correct Answer-rating, ranking, inventory (check all that apply)
funnel pattern survey questions ✔Correct Answer-beginning broad and going specific- more open
to bias
Inverted funnel ✔Correct Answer-questions go from specific to broad
5 Rules to Survey Questions Construction ✔Correct Answer-1. Should be clear and unambiguous
2. Should be simple and brief
3. Should not be leading
4. Should not be double-barreled (2 questions in 1)
5. Should be non-threatening
4 Rules of Questions Sequence ✔Correct Answer-1. general ordering pattern to make use easy:
funnel vs. inverted funnel questions
2. Group topically related items
3. Easy to Answer Questions first
4. Avoid Creating Response Bias
Techniques to Avoid Response Bias ✔Correct Answer-Projective techniques, structured indirect
method, randomized response techniques,
Projective Technique ✔Correct Answer-give subject a highly ambiguous stimulus and assume they
will project their feelings on to it.
ex. ink blot tests, "Complete the story"
Structured Indirect Method ✔Correct Answer-used on sensitive issues. Instead of asking "Do you
smoke marijuana?" ask "How many of your friends smoke marijuana?"
Randomized Response Techniques ✔Correct Answer-Giving several responses to choose from.
Works best for sensitive issues
The subject sees A-E and the responses, the person giving the survey only has the letters and not the
responses
8 Types of Research Design ✔Correct Answer-1.Quantitative or qualitative research
2. Interpretive or functional research
3. Experimental or naturalistic research
4.Laboratory or field research
5.Participant or non-participant research
6.Overt or unobtrusive research
7.Cross-sectional or longitudinal research
8.Basic or applied research
VERIFIED ANSWERS|ACTUAL COMPLETE EXAM|
ALREADY GRADED A+
What are the 2 dimensions of Consistency for Reliability? ✔Correct Answer-Stability and
Equivalence
Stability ✔Correct Answer-Consistency across time
Equivalence ✔Correct Answer-Consistency across measure
3 Types of Reliability Assessments ✔Correct Answer-test-retest, alternate forms, internal
consistency
Test-Retest ✔Correct Answer-is the variation in measurements taken by a single person or
instrument on the same item and under the same conditions.
Alternative Forms ✔Correct Answer-two "parallel" test measuring same concept given at 2
different times
Internal Consistency ✔Correct Answer-1.Best measure of equivalence
2. A function of inter-item correlation and the length of the test
3 Types of Validity ✔Correct Answer-content, criterion, construct
Content Validity ✔Correct Answer-measuring all concept dimensions
Criterion validity ✔Correct Answer-predicting behavioral outcomes
Construct Validity ✔Correct Answer-accurate and complete measurement combines content and
criterion validity
Response Rate ✔Correct Answer-when people refuse to respond you get bias
Example of Response Rate Bias ✔Correct Answer-Political Survey- asking about Obama- only
people who really hate or love him will answer. Not the in Between People
Total non-response ✔Correct Answer-answered 0 questions
Item non-response ✔Correct Answer-did not answer all questions
How to deal with item non-response ✔Correct Answer-test your survey with a small group to
identify and correct questions that are confusing or uncomfortable
Contingency ✔Correct Answer-ex. taxes. If you said yes to number 3, fill out form 8
Filter items ✔Correct Answer-if you answered no to question 1 move on to question 5- to
eliminate people who are not paying attention
, True or False- Questions aimed at fact verses opinion are generally slightly better ✔Correct
Answer-True
Highly Structured Questions ✔Correct Answer-everyone gets the same question
Less Structured Questions ✔Correct Answer-questions build upon responses
Closed- Ended Questions ✔Correct Answer-rating, ranking, inventory (check all that apply)
funnel pattern survey questions ✔Correct Answer-beginning broad and going specific- more open
to bias
Inverted funnel ✔Correct Answer-questions go from specific to broad
5 Rules to Survey Questions Construction ✔Correct Answer-1. Should be clear and unambiguous
2. Should be simple and brief
3. Should not be leading
4. Should not be double-barreled (2 questions in 1)
5. Should be non-threatening
4 Rules of Questions Sequence ✔Correct Answer-1. general ordering pattern to make use easy:
funnel vs. inverted funnel questions
2. Group topically related items
3. Easy to Answer Questions first
4. Avoid Creating Response Bias
Techniques to Avoid Response Bias ✔Correct Answer-Projective techniques, structured indirect
method, randomized response techniques,
Projective Technique ✔Correct Answer-give subject a highly ambiguous stimulus and assume they
will project their feelings on to it.
ex. ink blot tests, "Complete the story"
Structured Indirect Method ✔Correct Answer-used on sensitive issues. Instead of asking "Do you
smoke marijuana?" ask "How many of your friends smoke marijuana?"
Randomized Response Techniques ✔Correct Answer-Giving several responses to choose from.
Works best for sensitive issues
The subject sees A-E and the responses, the person giving the survey only has the letters and not the
responses
8 Types of Research Design ✔Correct Answer-1.Quantitative or qualitative research
2. Interpretive or functional research
3. Experimental or naturalistic research
4.Laboratory or field research
5.Participant or non-participant research
6.Overt or unobtrusive research
7.Cross-sectional or longitudinal research
8.Basic or applied research
