following audit exercises, found at the end of each respective chapter. Include an
introductory paragraph about the business you have chosen, its mission, and its
immediate M.T.I(management of technology and innovation) goals. As noted in the the
Final Paper Guidelines at the beginning of the Course Guide, your selected business
should remain consistent throughout the course.
SELECTED BUSINESS: Microsoft
Audit Exercise Chapter 3: This exercise involves evaluation of the firm. Addresses:
demand for the product, factors that could block success of an innovation, competitive
response, standards, level of novelty of the innovation, and other factors. Audit Exercise
Chapter 4: This exercise involves assimilating a checklist for innovation for the
organization to consider. Determining the organization’s readiness to implement an
innovation strategy.
ANSWER:
MICROSOFT
CORPORATION
Microsoft Corporation is the leading developer and provider of personal-computer
software systems and applications. The gigantic multinational corporation also publishes
books, sells electronic game systems and computer peripherals, offers email services
and also produces and sells portable media players throughout the world. The computer
giant has offices throughout the world.
Founded in 1975 by two boyhood friends from Seattle, Bill Gates and Paul G. Allen, the
corporation has grown to dominate the world as the biggest computer giant in modern
times. However, the journey to success and world domination for the corporation has not
been an easy one. A fiercely competitive and fast –changing industry coupled with
resentment and jealousy from rivals just to mention a few have been some off the
hurdles that Microsoft has had to endure.
Microsoft has its headquarters in Microsoft Redmond Campus, Redmond, Washington,
U.S.
Mission
Microsoft Corporation mission is to enable people and businesses throughout the world
to realize their full potential.