BU 480 e-business Strategy Lesson 2 Exam | Ashworth College

Attempt Score

Overall Grade (Highest Attempt)

Question 1 points

The e-business provides an overview of the different participants in electronic
business.

Question options:


market segmentation matrix


target market matrix


competitive analysis


environmental scanning grid

Question 2 points

Intellectual property is protected by all EXCEPT:

Question options:


patents.


trademarks.


copyrights.


licensing.

Question 3 points

The use of contributes to reducing the extent of capital that was traditionally
required to enter into an industry. An example is cloud computing.

Question options:

, Internet accessibility tools


environmental scanning


customer relationship management (CRM)


information and communication technologies (ICT)

Question 4 points

Identifying external strategic factors includes all EXCEPT:

Question options:


identifying likely emerging trends.


assessing the probability of trends actually occurring.


attempting to identify the impact of each trend on the corporation being examined.


determining an approach to addressing each of the trends.

Question 5 points

The bargaining power of is high when there is a high degree of market
transparency.

Question options:


retailers


suppliers


buyers


sellers