Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
,Test Bank for Digital Marketing 1st Edition by Raj Sachdev
TEST BANK FOR
Digital Marketing 1st Edition By Raj Sachdev
TABLE OF CONTENTS:
Chapter 1: Digital Marketing in a Digital World
Chapter 2: Creating Value through Digital Marketing
Strategy
Chapter 3: Digital Consumer Behavior and Customer
Relationship and Experience Management
Chapter 4: Website Marketing Strategy
Chapter 5: Search Engine Optimization (SEO) Strategy
Chapter 6: Search Engine Marketing (SEM) Strategy
Chapter 7: Email Marketing Strategy
Chapter 8: Social Media and Community Marketing
Strategy
Chapter 9: Mobile Marketing Strategy
Chapter 10: Digital Brand, Trust, and Reputation
Management Strategy
Chapter 11: Digital Marketing Legal, Ethical, Privacy,
and Security Considerations
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
,Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Chapter 12: Trends and the Future of Digital Marketing
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
, Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Chapter 1: Digital Marketing in a Digital World
1) Digital marketing has little in common with traditional marketing.
⊚ true
⊚ false
2) Providing value to consumers is a key aspect of digital marketing.
⊚ true
⊚ false
3) The Internet refers to one section of the world wide web.
⊚ true
⊚ false
4) Email is an early type of digital marketing which was first used in the 1990s.
⊚ true
⊚ false
5) It is anticipated that Web 5.0 will provide a more sensory experience for users.
⊚ true
⊚ false
6) In the United States, digital marketers must follow rules established by the Federal Trade
Commission Act.
⊚ true
⊚ false
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
,Test Bank for Digital Marketing 1st Edition by Raj Sachdev
TEST BANK FOR
Digital Marketing 1st Edition By Raj Sachdev
TABLE OF CONTENTS:
Chapter 1: Digital Marketing in a Digital World
Chapter 2: Creating Value through Digital Marketing
Strategy
Chapter 3: Digital Consumer Behavior and Customer
Relationship and Experience Management
Chapter 4: Website Marketing Strategy
Chapter 5: Search Engine Optimization (SEO) Strategy
Chapter 6: Search Engine Marketing (SEM) Strategy
Chapter 7: Email Marketing Strategy
Chapter 8: Social Media and Community Marketing
Strategy
Chapter 9: Mobile Marketing Strategy
Chapter 10: Digital Brand, Trust, and Reputation
Management Strategy
Chapter 11: Digital Marketing Legal, Ethical, Privacy,
and Security Considerations
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
,Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Chapter 12: Trends and the Future of Digital Marketing
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
, Test Bank for Digital Marketing 1st Edition by Raj Sachdev
Chapter 1: Digital Marketing in a Digital World
1) Digital marketing has little in common with traditional marketing.
⊚ true
⊚ false
2) Providing value to consumers is a key aspect of digital marketing.
⊚ true
⊚ false
3) The Internet refers to one section of the world wide web.
⊚ true
⊚ false
4) Email is an early type of digital marketing which was first used in the 1990s.
⊚ true
⊚ false
5) It is anticipated that Web 5.0 will provide a more sensory experience for users.
⊚ true
⊚ false
6) In the United States, digital marketers must follow rules established by the Federal Trade
Commission Act.
⊚ true
⊚ false
Test Bank for Digital Marketing 1st Edition by Raj Sachdev
