1
BUS 475 EXAM 1 LATEST ACTUAL
QUESTIONS AND CORRECT DETAILED
ANSWERS
All Of The Following Are Examples Of A SMART Goal EXCEPT: -
(ANSWER)Significantly reduce the amount of time the team spends on creating
content.
Which Of The Following Is NOT A Category You Should Organize Your Content
Audit By? - (ANSWER)Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make
Updates As You Learn More About Your Buyer Persona. - (ANSWER)True
Fill In The Blank: __________ Allows You To Understand What Users Want, Care
About, And Interact With On Your Site By Visually Representing Their Clicks, Taps,
And Scrolling Behavior. - (ANSWER)Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar
Page Can Help Your Buyer Personas Continue Educating Themselves Through The
Buyer's Journey. - (ANSWER)True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your
Website EXCEPT: - (ANSWER)A link on every website page even if the content
isn't relevant
, 2
Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence
System That Interprets People's Searches To Find Pages That Might Not Have The
Exact Words They Searched For. - (ANSWER)RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x Content
Pillar Page As A Packaged Downloadable Resource. - (ANSWER)True
True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal
Website Links. - (ANSWER)false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. -
(ANSWER)true
There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT
One Of Them? - (ANSWER)Social media helps you send better emails.
True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy. - (ANSWER)true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. -
(ANSWER)false
Which Network Has The Longest Life For A Piece Of Content? -
(ANSWER)Pinterest
BUS 475 EXAM 1 LATEST ACTUAL
QUESTIONS AND CORRECT DETAILED
ANSWERS
All Of The Following Are Examples Of A SMART Goal EXCEPT: -
(ANSWER)Significantly reduce the amount of time the team spends on creating
content.
Which Of The Following Is NOT A Category You Should Organize Your Content
Audit By? - (ANSWER)Content length
True Or False? A Customer's Buying Journey Is Ever-Evolving. You Should Make
Updates As You Learn More About Your Buyer Persona. - (ANSWER)True
Fill In The Blank: __________ Allows You To Understand What Users Want, Care
About, And Interact With On Your Site By Visually Representing Their Clicks, Taps,
And Scrolling Behavior. - (ANSWER)Hotjar
True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar
Page Can Help Your Buyer Personas Continue Educating Themselves Through The
Buyer's Journey. - (ANSWER)True
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your
Website EXCEPT: - (ANSWER)A link on every website page even if the content
isn't relevant
, 2
Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence
System That Interprets People's Searches To Find Pages That Might Not Have The
Exact Words They Searched For. - (ANSWER)RankBrain
True Or False? It's Recommended That You Offer The Content On A 10x Content
Pillar Page As A Packaged Downloadable Resource. - (ANSWER)True
True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal
Website Links. - (ANSWER)false
True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing. -
(ANSWER)true
There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT
One Of Them? - (ANSWER)Social media helps you send better emails.
True Or False? A Buyer Persona Is As Important As Business Objectives When
Developing A Social Media Strategy. - (ANSWER)true
True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups. -
(ANSWER)false
Which Network Has The Longest Life For A Piece Of Content? -
(ANSWER)Pinterest
