, conformity :
1
. compliance Going along with group to gain approval
-
.
2 Identisication Change of behaviour only in presence
-
3 ofgroupsation-permanent change of behavio a
or beliefs due to a group
Informational social influence -
Conforms because they
want to be right .
Normative social influence conforms because they
-
want to sit in and be a part by the group
Asch's study :
M
·
123 male American undergraduates in groups of 6
1 true participant and 5 confederates
·
Aim-Investigate conformity and majority instance
Procedures :
·
3
comparison . 1 standard line
lines
·
which line is same length as standard
·
Real participant answered last or second to last
confederates gave
&
·
incorrect answer
observed how often participants agreed with
confederates wron answer
Findings :↓
conformity 33% of the time .
·
25% never conformed
75 % conformed at least once
·
1
. compliance Going along with group to gain approval
-
.
2 Identisication Change of behaviour only in presence
-
3 ofgroupsation-permanent change of behavio a
or beliefs due to a group
Informational social influence -
Conforms because they
want to be right .
Normative social influence conforms because they
-
want to sit in and be a part by the group
Asch's study :
M
·
123 male American undergraduates in groups of 6
1 true participant and 5 confederates
·
Aim-Investigate conformity and majority instance
Procedures :
·
3
comparison . 1 standard line
lines
·
which line is same length as standard
·
Real participant answered last or second to last
confederates gave
&
·
incorrect answer
observed how often participants agreed with
confederates wron answer
Findings :↓
conformity 33% of the time .
·
25% never conformed
75 % conformed at least once
·
