Marketing: Walmart Exam 2026
Questions and Answers
How big is Walmart? - Correct answer-2.2 million employees, around 4,000 stores
in the US, and customers spend $36+ and hour nationwide
What is the mean by "the opening price point"? - Correct answer-Rock bottom,
lowest price of that product in the product line
How can you increase profits but not increase the price of you charge customers? -
Correct answer-By increasing the value of the product but not the price. Another
way would be cheaper labor
What is meant by push/pull production? - Correct answer-Push production is when
the manufacturers push their products out the door to their retailers. Pull
production is when Walmart would go to their manufacturers and tell them what
they would pay for the product
What was Sam Walton's theory on pricing and volume? - Correct answer-He was
making less money on items he sold but increased how much he sold. Also, with
loss cost, low price
©COPYRIGHT 2025, ALL RIGHTS RESERVE 1
Questions and Answers
How big is Walmart? - Correct answer-2.2 million employees, around 4,000 stores
in the US, and customers spend $36+ and hour nationwide
What is the mean by "the opening price point"? - Correct answer-Rock bottom,
lowest price of that product in the product line
How can you increase profits but not increase the price of you charge customers? -
Correct answer-By increasing the value of the product but not the price. Another
way would be cheaper labor
What is meant by push/pull production? - Correct answer-Push production is when
the manufacturers push their products out the door to their retailers. Pull
production is when Walmart would go to their manufacturers and tell them what
they would pay for the product
What was Sam Walton's theory on pricing and volume? - Correct answer-He was
making less money on items he sold but increased how much he sold. Also, with
loss cost, low price
©COPYRIGHT 2025, ALL RIGHTS RESERVE 1
