ESTUDYR
DMI + AMA PRO CERTIFICATION 2025 UPDATED EXAM WITH
MOST TESTED QUESTIONS AND ANSWERS | GRADED A+ |
ASSURED SUCCESS WITH DETAILED RATIONALES
1. Your campaign budget for Q2 has been decreased, but management still expects you to increase
the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community? (Select TWO)
A. Launch a follower ad campaign on LinkedIn
B. Use hashtags in posts to increase discoverability
C. Run an integrated Facebook and Instagram campaign
D. Join social platform groups relevant to your business
✅Correct Answers: B and D
Rationale: Hashtags help increase visibility by allowing users to discover content organically. Joining
relevant groups builds meaningful engagement and fosters loyalty. Paid ad campaigns (A, C) are costly
and not ideal with a reduced budget.
2. You have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram.
Now your challenge is to sustain this community.
What are the best methods for doing this? (Select TWO)
A. Include a personal name in public social responses
B. Use persuasive CTAs in posts that encourage actions
C. Avoid recurring topics or series that may bore users
D. Follow the 70/30 rule for content promotion
✅Correct Answers: A and B
Rationale: Personalization (A) builds trust and relationships. Persuasive CTAs (B) keep users active.
Avoiding recurring topics (C) is not always good, as consistency builds loyalty. The 70/30 rule (D) relates
to promotion vs. value, not sustaining community.
3. Posting regularly on social media platforms makes you more visible to potential customers.
When posting content on social platforms, what best practices should you follow? (Select TWO)
A. Ensure posts are topical and relevant
B. Include photos and videos
, ESTUDYR
C. Include as much detail as possible
D. Use hashtags and emojis sparingly
✅Correct Answers: A and B
Rationale: Relevance and topicality (A) keep audiences engaged. Visuals (B) increase retention and
engagement. Overloading details (C) reduces clarity. Emojis and hashtags (D) must be used strategically
but aren’t the main best practice here.
4. Video is important in digital marketing as it offers huge ROI.
When posting video content on social platforms, what best practices should you follow? (Select TWO)
A. Aim to capture attention within the first 20 seconds
B. Capture and share live events
C. Design your videos for sound-on
D. Design your videos for vertical views
✅Correct Answers: B and D
Rationale: Live events (B) create authenticity. Vertical design (D) optimizes for mobile-first users.
Capturing attention quickly (A) is good, but on many platforms attention must be captured in the first
few seconds. Most users watch muted, so sound-on (C) is not ideal.
5. You’re training a new intern on hashtag use. Which hashtag rules were broken in this post?
“Check out these 10 reasons why you should become a digital marketer!
#digitalmarketingintheunitedstates #digital #marketing #content #marketing”
A. Choose images relevant to hashtags
B. Capitalize hashtags appropriately
C. Avoid using lots of hashtags
D. Do not include emojis besides hashtags
✅Correct Answers: B and C
Rationale: Long, uncapitalized hashtags are hard to read (B). Using too many hashtags (C) makes the
post look spammy. Images (A) weren’t the issue. No emojis (D) were present.
6. Engaging audiences is essential for driving sales. You want to give a 25% discount to customers via a
Facebook post.
What type of post is most suitable?
DMI + AMA PRO CERTIFICATION 2025 UPDATED EXAM WITH
MOST TESTED QUESTIONS AND ANSWERS | GRADED A+ |
ASSURED SUCCESS WITH DETAILED RATIONALES
1. Your campaign budget for Q2 has been decreased, but management still expects you to increase
the company's social following across Facebook, LinkedIn, and Instagram.
What are the best methods you can adopt to build a loyal community? (Select TWO)
A. Launch a follower ad campaign on LinkedIn
B. Use hashtags in posts to increase discoverability
C. Run an integrated Facebook and Instagram campaign
D. Join social platform groups relevant to your business
✅Correct Answers: B and D
Rationale: Hashtags help increase visibility by allowing users to discover content organically. Joining
relevant groups builds meaningful engagement and fosters loyalty. Paid ad campaigns (A, C) are costly
and not ideal with a reduced budget.
2. You have increased the company's social following by 9% across Facebook, LinkedIn, and Instagram.
Now your challenge is to sustain this community.
What are the best methods for doing this? (Select TWO)
A. Include a personal name in public social responses
B. Use persuasive CTAs in posts that encourage actions
C. Avoid recurring topics or series that may bore users
D. Follow the 70/30 rule for content promotion
✅Correct Answers: A and B
Rationale: Personalization (A) builds trust and relationships. Persuasive CTAs (B) keep users active.
Avoiding recurring topics (C) is not always good, as consistency builds loyalty. The 70/30 rule (D) relates
to promotion vs. value, not sustaining community.
3. Posting regularly on social media platforms makes you more visible to potential customers.
When posting content on social platforms, what best practices should you follow? (Select TWO)
A. Ensure posts are topical and relevant
B. Include photos and videos
, ESTUDYR
C. Include as much detail as possible
D. Use hashtags and emojis sparingly
✅Correct Answers: A and B
Rationale: Relevance and topicality (A) keep audiences engaged. Visuals (B) increase retention and
engagement. Overloading details (C) reduces clarity. Emojis and hashtags (D) must be used strategically
but aren’t the main best practice here.
4. Video is important in digital marketing as it offers huge ROI.
When posting video content on social platforms, what best practices should you follow? (Select TWO)
A. Aim to capture attention within the first 20 seconds
B. Capture and share live events
C. Design your videos for sound-on
D. Design your videos for vertical views
✅Correct Answers: B and D
Rationale: Live events (B) create authenticity. Vertical design (D) optimizes for mobile-first users.
Capturing attention quickly (A) is good, but on many platforms attention must be captured in the first
few seconds. Most users watch muted, so sound-on (C) is not ideal.
5. You’re training a new intern on hashtag use. Which hashtag rules were broken in this post?
“Check out these 10 reasons why you should become a digital marketer!
#digitalmarketingintheunitedstates #digital #marketing #content #marketing”
A. Choose images relevant to hashtags
B. Capitalize hashtags appropriately
C. Avoid using lots of hashtags
D. Do not include emojis besides hashtags
✅Correct Answers: B and C
Rationale: Long, uncapitalized hashtags are hard to read (B). Using too many hashtags (C) makes the
post look spammy. Images (A) weren’t the issue. No emojis (D) were present.
6. Engaging audiences is essential for driving sales. You want to give a 25% discount to customers via a
Facebook post.
What type of post is most suitable?
