Marketing Segmentation Exam 2025 Actual Exam
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Practice questions for this set
Learn 1 /7 Study with Learn
Conceive/design, produce, market, finance, and manage/execute.
Choose an answer
Five capability areas to compare
1 2 Define market segmentation.
competitors.
What risk remains after capability List common observable
3 4
comparisons? segmentation bases.
Don't know?
Terms in this set (81)
, Define market Dividing a market into distinct groups of (potential)
segmentation. customers with similar needs or behaviors.
Create groups that are internally homogeneous and
What is the goal of
externally heterogeneous to serve more efficiently
segmentation?
and effectively.
What are benefit Groups defined by the specific benefits customers
segments? seek from a product or service.
Why use observable They are easier to identify and target if they correlate
characteristics in with underlying benefit segments.
segmentation?
List common observable Demographics, geography, lifestyle/psychographics,
segmentation bases. and behavioral characteristics (e.g., usage occasions).
Understand benefits sought form segments and
Key steps to segment a
prototypical profiles find observable variables that
market?
discriminate among benefit segments.
What is a prototypical A concise description of a typical member of a
customer profile? segment capturing needs, behaviors, and identifiers.
Define target market Evaluating segment attractiveness and choosing
selection. which segment(s) to serve to maximize profit.
Three analyses that inform Customer analysis, competitor analysis, and company
target selection? analysis.
Purpose of differential Identify where the firm has relative strengths versus
advantage analysis. competitors for specific segments.
Five capability areas to Conceive/design, produce, market, finance, and
compare competitors. manage/execute.
What is a competitor A table rating firms on capability items for a given
capability matrix? segment to reveal relative strengths and weaknesses.
What are critical success The few capability items most decisive for success in a
factors (CSFs)? product category or segment.
(Testing Real Exam Questions) and Verified
Answers (100% Accurate) Get It Right
Save
Practice questions for this set
Learn 1 /7 Study with Learn
Conceive/design, produce, market, finance, and manage/execute.
Choose an answer
Five capability areas to compare
1 2 Define market segmentation.
competitors.
What risk remains after capability List common observable
3 4
comparisons? segmentation bases.
Don't know?
Terms in this set (81)
, Define market Dividing a market into distinct groups of (potential)
segmentation. customers with similar needs or behaviors.
Create groups that are internally homogeneous and
What is the goal of
externally heterogeneous to serve more efficiently
segmentation?
and effectively.
What are benefit Groups defined by the specific benefits customers
segments? seek from a product or service.
Why use observable They are easier to identify and target if they correlate
characteristics in with underlying benefit segments.
segmentation?
List common observable Demographics, geography, lifestyle/psychographics,
segmentation bases. and behavioral characteristics (e.g., usage occasions).
Understand benefits sought form segments and
Key steps to segment a
prototypical profiles find observable variables that
market?
discriminate among benefit segments.
What is a prototypical A concise description of a typical member of a
customer profile? segment capturing needs, behaviors, and identifiers.
Define target market Evaluating segment attractiveness and choosing
selection. which segment(s) to serve to maximize profit.
Three analyses that inform Customer analysis, competitor analysis, and company
target selection? analysis.
Purpose of differential Identify where the firm has relative strengths versus
advantage analysis. competitors for specific segments.
Five capability areas to Conceive/design, produce, market, finance, and
compare competitors. manage/execute.
What is a competitor A table rating firms on capability items for a given
capability matrix? segment to reveal relative strengths and weaknesses.
What are critical success The few capability items most decisive for success in a
factors (CSFs)? product category or segment.
