BUS4476 CAPSTONE EXAM questions &
answers graded A+
Question 1. ___ is the second leading bookseller behind Barnes & Noble.
Books-A-Million
Borders
Amazon
Walmart
Borders
Question 2. Barnes & Noble's competitor(s) include(s):
Books-A-Million
Costco
Downloadable audiobooks
a&b only
All of the above
All of the above
Question 3. Which of the following is true regarding Quamut.com?
Strength
Weakness
Opportunity
Threat
Strength
Question 4. Which of the following analytical tools would assist Barnes in Noble in
understanding the company weaknesses?
Market Analysis
,SWOT Analysis
Environmental Analysis
Porter's Five Analysis
SWOT Analysis
Question 5. Which of the following elements (segments) of the general environment
influenced the decline in hardcover book and magazine purchases?
Legal
Social
Economic
Technological
Technological
Question 6. Piracy of books, music and movies is considered a(n) ___ for Barnes and Noble.
Strength
Weakness
Opportunity
Threat
Threat
Question 7. B&N plans to open 35 to 40 new stores in fiscal year 2008. These plans represent
which of the following:
a strategy
a strength
an opportunity
None of the above
None of the above
Question 8. Barnes & Noble's competitive advantage:
is sustainable because of its strategic management process.
is that it has reduced its investors' risk to near zero.
,is that its competitors cannot readily duplicate all of its strategies.
occurs because the largest firms in the industry cannot find investors.
is sustainable because of its strategic management process.
Question 9. B&N is using what generic strategy?
Single product
Differentiation
Leadership
Integrated cost focus
Differentiation
Question 10. Current book industry rivalry could best be described as:
Resource variability
Single market competition
Differentiated competition
Multimarket competition
Multimarket competition
Question 11. The Third Place at B&N is an example of:
Competitive advantage
Efficiency of production
Organizational culture
Knowledge resource
Competitive advantage
Question 12. The use of technology in the book industry generates:
cross subsidization
higher returns for early adopters of the technology
improved product differentiation strategies
new cooperative strategic alliances
, improved product differentiation strategies
Question 13. B&N managers are in the process of determining corporate policies to continue
the company's success and maintain the company's competitive advantage. Which of the
following is true?
Policies are developed in the formulation stage of the strategic management process.
Policies are developed in the implementation stage of the strategic management process.
Policies are developed in the evaluation stage of the strategic management process.
Policies are developed in the integration stage of the strategic management process.
None of the above.
Policies are developed in the formulation stage of the strategic management process.
Question 14. Which of the following is considered during the strategic management process?
the firm's mission
allocation of resources
culture
a and b only
All of the above
All of the above
Question 15. Which of the following is a stage of the strategic management process?
a. Formulation
b. Implementation
c. Integration
d. a and b only
e. All of the above
d. a and b only
Question 16. Effective mission statements should address ___ components.
three
five
answers graded A+
Question 1. ___ is the second leading bookseller behind Barnes & Noble.
Books-A-Million
Borders
Amazon
Walmart
Borders
Question 2. Barnes & Noble's competitor(s) include(s):
Books-A-Million
Costco
Downloadable audiobooks
a&b only
All of the above
All of the above
Question 3. Which of the following is true regarding Quamut.com?
Strength
Weakness
Opportunity
Threat
Strength
Question 4. Which of the following analytical tools would assist Barnes in Noble in
understanding the company weaknesses?
Market Analysis
,SWOT Analysis
Environmental Analysis
Porter's Five Analysis
SWOT Analysis
Question 5. Which of the following elements (segments) of the general environment
influenced the decline in hardcover book and magazine purchases?
Legal
Social
Economic
Technological
Technological
Question 6. Piracy of books, music and movies is considered a(n) ___ for Barnes and Noble.
Strength
Weakness
Opportunity
Threat
Threat
Question 7. B&N plans to open 35 to 40 new stores in fiscal year 2008. These plans represent
which of the following:
a strategy
a strength
an opportunity
None of the above
None of the above
Question 8. Barnes & Noble's competitive advantage:
is sustainable because of its strategic management process.
is that it has reduced its investors' risk to near zero.
,is that its competitors cannot readily duplicate all of its strategies.
occurs because the largest firms in the industry cannot find investors.
is sustainable because of its strategic management process.
Question 9. B&N is using what generic strategy?
Single product
Differentiation
Leadership
Integrated cost focus
Differentiation
Question 10. Current book industry rivalry could best be described as:
Resource variability
Single market competition
Differentiated competition
Multimarket competition
Multimarket competition
Question 11. The Third Place at B&N is an example of:
Competitive advantage
Efficiency of production
Organizational culture
Knowledge resource
Competitive advantage
Question 12. The use of technology in the book industry generates:
cross subsidization
higher returns for early adopters of the technology
improved product differentiation strategies
new cooperative strategic alliances
, improved product differentiation strategies
Question 13. B&N managers are in the process of determining corporate policies to continue
the company's success and maintain the company's competitive advantage. Which of the
following is true?
Policies are developed in the formulation stage of the strategic management process.
Policies are developed in the implementation stage of the strategic management process.
Policies are developed in the evaluation stage of the strategic management process.
Policies are developed in the integration stage of the strategic management process.
None of the above.
Policies are developed in the formulation stage of the strategic management process.
Question 14. Which of the following is considered during the strategic management process?
the firm's mission
allocation of resources
culture
a and b only
All of the above
All of the above
Question 15. Which of the following is a stage of the strategic management process?
a. Formulation
b. Implementation
c. Integration
d. a and b only
e. All of the above
d. a and b only
Question 16. Effective mission statements should address ___ components.
three
five
