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MNM3701 Assignment 2 Semester 2 Memo | Due 15 September 2025

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MNM3701 Assignment 2 Semester 2 Memo | Due 15 September 2025. All questions fully answered. MARKETING PLAN FOR BATHU. 1 INTRODUCTION Provide a brief overview of the SMME provided. Briefly explain what a marketing plan is and how it can assist the SMME. Briefly explain what this assessment is about. 2 SEGMENTATION, TARGETING AND POSITIONING 2.1 SEGMENTATION Provide one sentence to explain what a segmentation is and ensure that you reference the sources that you use (max 1-2 sentences). Provide a detailed practical discussion on how the SMME is segmenting or should segment their market. - Individual customers - Business customers

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University Of South Africa (Unisa)
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Marketing Planning (MNM3701)









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Cecile Niewenhuizen Business Cases from South African Companies
  • 2021
  • 9781485130864
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University of South Africa (Unisa)
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Marketing Planning (MNM3701)
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2024/2025
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, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT

TABLE OF CONTENT
1 INTRODUCTION Page 3
2 SEGMENTATION, TARGETING AND POSITIONING Page 3
3 MARKETING PLAN DIRECTION, OBJECTIVES AND MARKETING Page 6
SUPPORT
4 CONCLUSION Page 9

5 LIST OF REFERENCES Page 10
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