Intro to Sport Management Exam 1
Study Guide With 100% Correct
Answers | Verified
Ch. 1: Managing Sport
Sport CORRECT ANSWERS Sport takes many forms. It may be mean having fun for
most people, but it can also mean work (for a professional athlete), means of
employment (for a sport tourism director), or a business (for a sport marketing agency).
All forms of physical activity which through casual or organized participants... It does not
have to be competitive. 2 definitions are given in the chapter. Does not always require
specialized equipment or rules. Sport includes activities such as working out, swimming,
running, boating, and dancing.
What criteria qualify games or activities to be classified sport? CORRECT ANSWERS
Consider eSports as an example. The US government recognized professional video
gamers as individual athletes back in 2013.
Sport Management CORRECT ANSWERS This is "the study and practice of all people,
activities, businesses, or organizations involved in producing, facilitating, promoting, and
organizing any sport-related business or product. It is also the name given to many
university-level academic programs that prepare students to assume positions in the
sport industry. Programs provide 2 additional sources of confusion: 1)
Sport as a Business: Who came up with the "need" for Sport Management? CORRECT
ANSWERS Walter O'Malley was one sport's top visionaries and businessmen. He
anticipated the future growth of sport and predicted the need for professionally prepared
sport administrators. He wrote a letter to Mason at OU.
Why is the Sport Management Department in the College of Education at FSU?
CORRECT ANSWERS It used to be where people only taught sport, etc. such as P.E.
classes.
Nature and Scope of Sport Industry CORRECT ANSWERS 1) Types of sports 2)
Settings for sporting activities. 3) Models of sport industry segment.
Types of Sport (Nature and Scope) CORRECT ANSWERS Diverse sporting
opportunities available to consumers. Sport marketers must have a good understanding
of both traditional and new sports. Examples of all of this are X Games and eSports.
Extreme Sports which is a general term for a collection of action sports involving
adrenaline-inducing exploit. They often feature a combination of speed, height, danger,
and speculation stunts.
,Settings for Sporting Activities (Nature and Sport) CORRECT ANSWERS 1) Schools,
clubs (college sports), 2) Events, meetings, & trade shows, 3) Media such as
newspapers, 4) Sports sponsors, 5) Professional services such as executive search
services and event planning and services, 6) Facilities, and 7) Manufacturers and
retailers such as equipment and product manufacturers.
Models of the Sport Industry Segment (Nature and Sport) CORRECT ANSWERS To
create industry models that show the relationships among various segments of the
sports industry. Consumer of Sport which are people that play sport, watch sport, buy
sport equipment and apparel, watch advertisements that are related to sport, and coach
sport. There are three types of models: 1) Product type model, 2) Economic Impact
Model, and 3) Sport Activity Model.
Product Type Model (1st Model of the Sport Industry) CORRECT ANSWERS It is based
on the products sold or promoted by the businesses or organizations within them. It
includes 3 segments base on product and buyer type: 1) Sport Performance Segment.
This is when people pay money to participate and spectate such as School-sponsored
sport, Fitness clubs, and Sport camp. 2) Sport Production Segment. This is when
people make a product or host an event such as basketballs and sport conference.
Other examples are Outfitting products (Apparel) and Performance Production (Fitness
Trainer). 3) Sport Promotion Segment. Product offered as tools to promote the sport
product. Ex) T-shirts, sponsors, commercials, and broadcasts. Other examples such as
promotional merchandising products and promotional events.
Economic Impact Model (2nd Model of the Industry) CORRECT ANSWERS There is
the 1) Sport Entertainment and Recreation. Money spent by sport participants,
spectators, and sponsors (known as Associated Spending). Ex) NASCAR. 2) Sport
Products and Services. Money spent on design, testing, and manufacturing. Ex) Nike,
Clothing apparel. 3) Sport Support Organizations. Money spent on leagues, and
organizations. Ex) UFC.
Sport Activity Model (3rd Model of the Sports Industry). CORRECT ANSWERS This is
based on the single characteristics that differentiates the sport industry from all other
industries. It defines the sport industry as the firms and organizations that 1) Produce
Sport Activities. For example, Leagues such as the Olympic Organizing Committee and
the USA Gymnastics Sanction Event. 2) Provide products and services to support the
production of sport activities: Ex) Swim Lessons and the US Gymnastics University
School of Judging. 3) Sell and trade products related to sport activities: Membership.
Ex) Products and gyms used by athletes. Gymnastics team.
Unique Aspects of Sport Management CORRECT ANSWERS 1) Sport Marketing. 2)
Sport Enterprise Financial Structures. 3) Sport Industry Career Paths. 4) Sport as a
Social Institution
Sport Marketing (1st Unique Aspects) CORRECT ANSWERS The sport product is
unlike any other products that consumers buy. For example, sport is consumed as
, quickly as it is produced. It is a perishable that is not accompanied by any guarantees of
customer satisfaction. People who provide the sport experience cannot predict the
outcome because of the spontaneous nature of the activity, the inconsistency of events,
and the uncertainty surrounding the results. For example, outcome of the weather or a
team can outplayed and loose by a lot. These factors cause unique challenges.
Therefore, sport marketers face unique challenges.
Sport Enterprise Financial Structures (2nd Unique Aspects) CORRECT ANSWERS It is
more than just than just ticket sales. Most sport businesses are financed differentIy than
other business. Sales of a product or service such as food, clothing, automobiles, etc.
typically finance a business. Sport enterprises bring in a large portion of revenue from
extraneous sources such as TV rights, concessions, and student fees, parking, etc.
Sport managers continually compete for the Discretionary Funds (money left over after
necessary expenditures such as rent, food, car payment, and insurance have been
made) of consumers through the sale of items that might or might not be related to the
apparent primary focus of the enterprise.
Sport Industry Career Paths (3rd Unique Aspects) CORRECT ANSWERS Traditionally,
many sport management practitioners have been hired from visible groups, such as
intercollegiate athletics or professional sports. An example would be Tim Tebow. He
played college football at UF and played for multiple teams in the NFL. He then became
an analysts for a college football program. Another example would be a basketball star
who becomes a basketball coach and eventually an athletics director. We can find
similar career advancements patterns within municipal recreation programs, sports
clubs, and professional sports teams. 1) Underrepresented Groups. People who
traditionally have not been hired in sport management positions (Ex: women, people of
color, people with disabilities). 2) Networking. This is the building up or maintaining of
informal relationships, especially with people who could bring advantages such as job or
business opportunities (Microsoft Word online dictionary). For example, Arthur Triche,
who was the vice president of public relations for the Atlanta Hawks and the first African
American public relations director in the NBA, credits volunteering and making contacts
in the sport industry as important steps that he took towards overcoming this obstacle
(Underrepresented Groups). 3) Workforce Diversity. This is people of different ages,
genders, religions, physical abilities, social classes, sexual orientations, races,
ethnicities, and cultures working together in an organization. 4) Organizational Culture.
Workplace values, norms, and behavior unique to an organization.
Sport as a Social Institution (4th Unique Aspect) CORRECT ANSWERS Sport is a
distinctive social activity based of a person's social identity. It is a social institution of
magnitude and influence. The sheer power of sport mandates that people who wish to
manage it acquire a sound understanding of its historical, psychological, sociological,
cultural, and philosophical dimension. Sports in general have a great impact towards
society. The UN publicly recognized the power of sport by mentioning "Sport as a
means to promote education, health, development, and peace." Samples of the number
of channels that exist (ESPN, NBA Tv, ESPNU, ESPNNEWS, NFL Network, etc.). Ex)
Tailgates, halftime shows, video games, and broadcast.
Study Guide With 100% Correct
Answers | Verified
Ch. 1: Managing Sport
Sport CORRECT ANSWERS Sport takes many forms. It may be mean having fun for
most people, but it can also mean work (for a professional athlete), means of
employment (for a sport tourism director), or a business (for a sport marketing agency).
All forms of physical activity which through casual or organized participants... It does not
have to be competitive. 2 definitions are given in the chapter. Does not always require
specialized equipment or rules. Sport includes activities such as working out, swimming,
running, boating, and dancing.
What criteria qualify games or activities to be classified sport? CORRECT ANSWERS
Consider eSports as an example. The US government recognized professional video
gamers as individual athletes back in 2013.
Sport Management CORRECT ANSWERS This is "the study and practice of all people,
activities, businesses, or organizations involved in producing, facilitating, promoting, and
organizing any sport-related business or product. It is also the name given to many
university-level academic programs that prepare students to assume positions in the
sport industry. Programs provide 2 additional sources of confusion: 1)
Sport as a Business: Who came up with the "need" for Sport Management? CORRECT
ANSWERS Walter O'Malley was one sport's top visionaries and businessmen. He
anticipated the future growth of sport and predicted the need for professionally prepared
sport administrators. He wrote a letter to Mason at OU.
Why is the Sport Management Department in the College of Education at FSU?
CORRECT ANSWERS It used to be where people only taught sport, etc. such as P.E.
classes.
Nature and Scope of Sport Industry CORRECT ANSWERS 1) Types of sports 2)
Settings for sporting activities. 3) Models of sport industry segment.
Types of Sport (Nature and Scope) CORRECT ANSWERS Diverse sporting
opportunities available to consumers. Sport marketers must have a good understanding
of both traditional and new sports. Examples of all of this are X Games and eSports.
Extreme Sports which is a general term for a collection of action sports involving
adrenaline-inducing exploit. They often feature a combination of speed, height, danger,
and speculation stunts.
,Settings for Sporting Activities (Nature and Sport) CORRECT ANSWERS 1) Schools,
clubs (college sports), 2) Events, meetings, & trade shows, 3) Media such as
newspapers, 4) Sports sponsors, 5) Professional services such as executive search
services and event planning and services, 6) Facilities, and 7) Manufacturers and
retailers such as equipment and product manufacturers.
Models of the Sport Industry Segment (Nature and Sport) CORRECT ANSWERS To
create industry models that show the relationships among various segments of the
sports industry. Consumer of Sport which are people that play sport, watch sport, buy
sport equipment and apparel, watch advertisements that are related to sport, and coach
sport. There are three types of models: 1) Product type model, 2) Economic Impact
Model, and 3) Sport Activity Model.
Product Type Model (1st Model of the Sport Industry) CORRECT ANSWERS It is based
on the products sold or promoted by the businesses or organizations within them. It
includes 3 segments base on product and buyer type: 1) Sport Performance Segment.
This is when people pay money to participate and spectate such as School-sponsored
sport, Fitness clubs, and Sport camp. 2) Sport Production Segment. This is when
people make a product or host an event such as basketballs and sport conference.
Other examples are Outfitting products (Apparel) and Performance Production (Fitness
Trainer). 3) Sport Promotion Segment. Product offered as tools to promote the sport
product. Ex) T-shirts, sponsors, commercials, and broadcasts. Other examples such as
promotional merchandising products and promotional events.
Economic Impact Model (2nd Model of the Industry) CORRECT ANSWERS There is
the 1) Sport Entertainment and Recreation. Money spent by sport participants,
spectators, and sponsors (known as Associated Spending). Ex) NASCAR. 2) Sport
Products and Services. Money spent on design, testing, and manufacturing. Ex) Nike,
Clothing apparel. 3) Sport Support Organizations. Money spent on leagues, and
organizations. Ex) UFC.
Sport Activity Model (3rd Model of the Sports Industry). CORRECT ANSWERS This is
based on the single characteristics that differentiates the sport industry from all other
industries. It defines the sport industry as the firms and organizations that 1) Produce
Sport Activities. For example, Leagues such as the Olympic Organizing Committee and
the USA Gymnastics Sanction Event. 2) Provide products and services to support the
production of sport activities: Ex) Swim Lessons and the US Gymnastics University
School of Judging. 3) Sell and trade products related to sport activities: Membership.
Ex) Products and gyms used by athletes. Gymnastics team.
Unique Aspects of Sport Management CORRECT ANSWERS 1) Sport Marketing. 2)
Sport Enterprise Financial Structures. 3) Sport Industry Career Paths. 4) Sport as a
Social Institution
Sport Marketing (1st Unique Aspects) CORRECT ANSWERS The sport product is
unlike any other products that consumers buy. For example, sport is consumed as
, quickly as it is produced. It is a perishable that is not accompanied by any guarantees of
customer satisfaction. People who provide the sport experience cannot predict the
outcome because of the spontaneous nature of the activity, the inconsistency of events,
and the uncertainty surrounding the results. For example, outcome of the weather or a
team can outplayed and loose by a lot. These factors cause unique challenges.
Therefore, sport marketers face unique challenges.
Sport Enterprise Financial Structures (2nd Unique Aspects) CORRECT ANSWERS It is
more than just than just ticket sales. Most sport businesses are financed differentIy than
other business. Sales of a product or service such as food, clothing, automobiles, etc.
typically finance a business. Sport enterprises bring in a large portion of revenue from
extraneous sources such as TV rights, concessions, and student fees, parking, etc.
Sport managers continually compete for the Discretionary Funds (money left over after
necessary expenditures such as rent, food, car payment, and insurance have been
made) of consumers through the sale of items that might or might not be related to the
apparent primary focus of the enterprise.
Sport Industry Career Paths (3rd Unique Aspects) CORRECT ANSWERS Traditionally,
many sport management practitioners have been hired from visible groups, such as
intercollegiate athletics or professional sports. An example would be Tim Tebow. He
played college football at UF and played for multiple teams in the NFL. He then became
an analysts for a college football program. Another example would be a basketball star
who becomes a basketball coach and eventually an athletics director. We can find
similar career advancements patterns within municipal recreation programs, sports
clubs, and professional sports teams. 1) Underrepresented Groups. People who
traditionally have not been hired in sport management positions (Ex: women, people of
color, people with disabilities). 2) Networking. This is the building up or maintaining of
informal relationships, especially with people who could bring advantages such as job or
business opportunities (Microsoft Word online dictionary). For example, Arthur Triche,
who was the vice president of public relations for the Atlanta Hawks and the first African
American public relations director in the NBA, credits volunteering and making contacts
in the sport industry as important steps that he took towards overcoming this obstacle
(Underrepresented Groups). 3) Workforce Diversity. This is people of different ages,
genders, religions, physical abilities, social classes, sexual orientations, races,
ethnicities, and cultures working together in an organization. 4) Organizational Culture.
Workplace values, norms, and behavior unique to an organization.
Sport as a Social Institution (4th Unique Aspect) CORRECT ANSWERS Sport is a
distinctive social activity based of a person's social identity. It is a social institution of
magnitude and influence. The sheer power of sport mandates that people who wish to
manage it acquire a sound understanding of its historical, psychological, sociological,
cultural, and philosophical dimension. Sports in general have a great impact towards
society. The UN publicly recognized the power of sport by mentioning "Sport as a
means to promote education, health, development, and peace." Samples of the number
of channels that exist (ESPN, NBA Tv, ESPNU, ESPNNEWS, NFL Network, etc.). Ex)
Tailgates, halftime shows, video games, and broadcast.
