SEVI Chap 11 practice questions well
answered already passed
In her Principles of Marketing class, Sai's professor has repeatedly emphasized how important
relationship marketing is to the success of a business. Which of the following is correct
regarding relationship marketing?
It refers to marketing decisions and activities focused on achieving long-term, satisfying
relationships with customers.
As a long-time small business owner, Clara has become very skilled in customer relationship
management (CRM). Which of the following is correct regarding CRM?
It focuses on using information about customers to create marketing strategies that develop
and sustain desirable customer relationships.
In her Introduction to Business class, Chiara's professor has emphasized the importance of
recognizing customer lifetime value (CLV) to the success of a business. Which of the following is
not true regarding CLV?
Since life expectancies vary and constitute mere projections, it is very difficult to calculate.
Demarco owns a furniture manufacturing plant. His plant takes, wood, cloth, metal, and other
materials and converts them into beautiful chairs and couches that are in high demand both
domestically and internationally. Based on the information emphasized in this scenario, which
of the following types of utility does Demarco's plant create?
Form Utility
Oban owns a pre-owned car lot in Lansing, Michigan. Most of Oban's customers cannot afford
to pay cash for their purchases; in fact, many cannot even afford to make a down payment.
Oban's message to his customers is always "no money, no problem," since he offers zero down
payment, "buy here, pay here" financing for his vehicles. Based on the information emphasized
in this scenario, which of the following types of utility does Oban's car lot create?
Possession Utility
Aneko owns and operates a Christmas tree farm in upstate New York. His farm is open only from
the day after Thanksgiving until December 24th, since customers would have little use for a cut
, Christmas tree outside of the holiday season. Based on the information emphasized in this
scenario, which of the following types of utility does Aneko's farm create?
Time Utility
Susana's father, Victor, owned a pizza shop in the 1990s and sold it in 2000 to take a job working
in a United States Postal Service warehouse. Victor has repeatedly told Susana that he regrets
selling the pizza shop. According to Victor, he knew all his customers personally and considered
them friends, and they would often sit in his restaurant way past their lunch hour, discussing
life's "ups and downs" with him. Victor was known to give free pizza to his customers on their
birthdays, and he would even attend the weddings and funerals of his customers or their family
members. Victor misses the contact he had with customers. Which of the following marketing
concepts is most closely associated with this scenario?
The relationship orientation
As the owner of a hair salon, Vincente has decided to adopt a customer orientation. Which of
the following is correct regarding the customer orientation marketing concept?
It recognizes that an organization must first determine what customers need and then
develop goods and services to fill those particular needs.
As the owner of an automobile repair shop, Anish has adopted a production orientation. Which
of the following is false regarding the production orientation marketing concept?
It utilizes customer relationship management tools and technology to try to retain and
increase long-term profitability through customer loyalty
Neema owns an antique shop, and she sells her antiques exclusively to people who plan to
enjoy them in their homes. In what type of market does Neema operate her shop?
A consumer market
Aurora owns a custom wood shop that exclusively crafts pews for churches. As a very religious
person herself, Aurora operates her business on a very slim profit margin, giving her church
customers large price concessions on the pews she sells them. Aurora considers this a way to
"give back" to the greater church community. In what type of market does Aurora operate her
shop?
An institutional market
Tombe owns a commercial glass manufacturing shop. He sells his glass products exclusively to
wholesalers, who in turn sell the products to customers for a profit. In what type of market does
Tombe operate his shop?
answered already passed
In her Principles of Marketing class, Sai's professor has repeatedly emphasized how important
relationship marketing is to the success of a business. Which of the following is correct
regarding relationship marketing?
It refers to marketing decisions and activities focused on achieving long-term, satisfying
relationships with customers.
As a long-time small business owner, Clara has become very skilled in customer relationship
management (CRM). Which of the following is correct regarding CRM?
It focuses on using information about customers to create marketing strategies that develop
and sustain desirable customer relationships.
In her Introduction to Business class, Chiara's professor has emphasized the importance of
recognizing customer lifetime value (CLV) to the success of a business. Which of the following is
not true regarding CLV?
Since life expectancies vary and constitute mere projections, it is very difficult to calculate.
Demarco owns a furniture manufacturing plant. His plant takes, wood, cloth, metal, and other
materials and converts them into beautiful chairs and couches that are in high demand both
domestically and internationally. Based on the information emphasized in this scenario, which
of the following types of utility does Demarco's plant create?
Form Utility
Oban owns a pre-owned car lot in Lansing, Michigan. Most of Oban's customers cannot afford
to pay cash for their purchases; in fact, many cannot even afford to make a down payment.
Oban's message to his customers is always "no money, no problem," since he offers zero down
payment, "buy here, pay here" financing for his vehicles. Based on the information emphasized
in this scenario, which of the following types of utility does Oban's car lot create?
Possession Utility
Aneko owns and operates a Christmas tree farm in upstate New York. His farm is open only from
the day after Thanksgiving until December 24th, since customers would have little use for a cut
, Christmas tree outside of the holiday season. Based on the information emphasized in this
scenario, which of the following types of utility does Aneko's farm create?
Time Utility
Susana's father, Victor, owned a pizza shop in the 1990s and sold it in 2000 to take a job working
in a United States Postal Service warehouse. Victor has repeatedly told Susana that he regrets
selling the pizza shop. According to Victor, he knew all his customers personally and considered
them friends, and they would often sit in his restaurant way past their lunch hour, discussing
life's "ups and downs" with him. Victor was known to give free pizza to his customers on their
birthdays, and he would even attend the weddings and funerals of his customers or their family
members. Victor misses the contact he had with customers. Which of the following marketing
concepts is most closely associated with this scenario?
The relationship orientation
As the owner of a hair salon, Vincente has decided to adopt a customer orientation. Which of
the following is correct regarding the customer orientation marketing concept?
It recognizes that an organization must first determine what customers need and then
develop goods and services to fill those particular needs.
As the owner of an automobile repair shop, Anish has adopted a production orientation. Which
of the following is false regarding the production orientation marketing concept?
It utilizes customer relationship management tools and technology to try to retain and
increase long-term profitability through customer loyalty
Neema owns an antique shop, and she sells her antiques exclusively to people who plan to
enjoy them in their homes. In what type of market does Neema operate her shop?
A consumer market
Aurora owns a custom wood shop that exclusively crafts pews for churches. As a very religious
person herself, Aurora operates her business on a very slim profit margin, giving her church
customers large price concessions on the pews she sells them. Aurora considers this a way to
"give back" to the greater church community. In what type of market does Aurora operate her
shop?
An institutional market
Tombe owns a commercial glass manufacturing shop. He sells his glass products exclusively to
wholesalers, who in turn sell the products to customers for a profit. In what type of market does
Tombe operate his shop?
