18. Creating competitive Advantage
Type Lecture
Completed
https://app.jungleai.com/deck/8xMckcuoh5pTKdwlxDmX/marketing---ch181-flashcards-multiple-choice-questions-
Flashcards quiz?r=m9iaHSxCYeYwBXX4JWoHrSYNOqez2U
Prac
definitions
The process of identifying, assessing, and
competitor analysis
selecting key competitors
How companies analyze their competitors and
Competitive marketing strategies develop value-based strategies for profitable
C-relationships
A company is more likely to be buried by its
Marketing myopia
latent competitors than by it’s current ones
= Comparing a company’s products and
Benchmarking processes to industry leaders to identify best
practices and improve performance
SGA Maps the companies within an industry in
Strategic group analysis accordance with their positioning and
competitive advantage
Consumer value analysis determines the
benefits that target consumer value and how
Consumer value analysis
consumer rate the relative value of various
competitors’ offers
- -
It’s a model to make strategic choices about
Porter competitive strategies how to position in the market and to create
competitive advantage in the industry
→ A model to make strategic choices about
how to position in the market and to create a
competitive advantage in the industry.
Basic competitive strategies
→ This model suggest that companies can gain
leadership positions by delivering superior
value to their C in 3 strategies
Delivering value through low costs, efficiency,
Operational excellence and convenience, offering reliable products or
services at competitive prices
Delivering superior value through innovative,
Product Leadership cutting-edge products, prioritizing quality and
market speed over cost
Creating value by tailoring products and
Customer Intimacy services to specific customer needs, fostering
loyalty, and justifying premium pricing.
the firm in an industry with the largest market
Market leader
share
A runner-up that is fighting hard to increase its
Market challenger
market share in an industry
A runner-up firm that wants to hold its share in
Market follower
an industry without rocking the boat
= companies that serve segments too small or
Market Nicher
specific to be of interest to larger firms
- -
Competitor-centered company A competitor-centered company spends most
of its time
tracking competitors’ moves and market shares
and trying to find ways to counter them
An advantage is that the company is a fighter
18. Creating competitive Advantage 1
, A disadvantage is that the company is reactive
A customer-centered company spends most of
its time focusing on customer developments in
Customer-Centered company designing strategies. Provides a better position
than competitor-centered company to identify
opportunities and build customer relationships
A market-centered company spends most of its
Market-Centered company time focusing on both competitor and customer
developments in designing
strategies
💡 Table of contents
definitions
1. Competitor Analysis
1.1 Creating competitive advantage
1.2 Identifying competitors
1.3 Selecting competitors to attack and avoid
2. Competitive strategies
2.1 Porter’s typology of generic strategies
2.2 Treacy & Wiersema’s Value Disciplines
2.3 Comparing T&W and Porter
2.4 Competitive positions
3. Balancing Customer and competitor orientations
Recap
1. Competitor Analysis
1.1 Creating competitive advantage
Competitive advantages
→ require delivering more value and satisfaction to target C than competitors
Competitor analysis
competitor analysis
the process of identifying, assessing, and selecting key competitors
Competitive marketing Competitive marketing strategies
strategies
18. Creating competitive Advantage 2
Type Lecture
Completed
https://app.jungleai.com/deck/8xMckcuoh5pTKdwlxDmX/marketing---ch181-flashcards-multiple-choice-questions-
Flashcards quiz?r=m9iaHSxCYeYwBXX4JWoHrSYNOqez2U
Prac
definitions
The process of identifying, assessing, and
competitor analysis
selecting key competitors
How companies analyze their competitors and
Competitive marketing strategies develop value-based strategies for profitable
C-relationships
A company is more likely to be buried by its
Marketing myopia
latent competitors than by it’s current ones
= Comparing a company’s products and
Benchmarking processes to industry leaders to identify best
practices and improve performance
SGA Maps the companies within an industry in
Strategic group analysis accordance with their positioning and
competitive advantage
Consumer value analysis determines the
benefits that target consumer value and how
Consumer value analysis
consumer rate the relative value of various
competitors’ offers
- -
It’s a model to make strategic choices about
Porter competitive strategies how to position in the market and to create
competitive advantage in the industry
→ A model to make strategic choices about
how to position in the market and to create a
competitive advantage in the industry.
Basic competitive strategies
→ This model suggest that companies can gain
leadership positions by delivering superior
value to their C in 3 strategies
Delivering value through low costs, efficiency,
Operational excellence and convenience, offering reliable products or
services at competitive prices
Delivering superior value through innovative,
Product Leadership cutting-edge products, prioritizing quality and
market speed over cost
Creating value by tailoring products and
Customer Intimacy services to specific customer needs, fostering
loyalty, and justifying premium pricing.
the firm in an industry with the largest market
Market leader
share
A runner-up that is fighting hard to increase its
Market challenger
market share in an industry
A runner-up firm that wants to hold its share in
Market follower
an industry without rocking the boat
= companies that serve segments too small or
Market Nicher
specific to be of interest to larger firms
- -
Competitor-centered company A competitor-centered company spends most
of its time
tracking competitors’ moves and market shares
and trying to find ways to counter them
An advantage is that the company is a fighter
18. Creating competitive Advantage 1
, A disadvantage is that the company is reactive
A customer-centered company spends most of
its time focusing on customer developments in
Customer-Centered company designing strategies. Provides a better position
than competitor-centered company to identify
opportunities and build customer relationships
A market-centered company spends most of its
Market-Centered company time focusing on both competitor and customer
developments in designing
strategies
💡 Table of contents
definitions
1. Competitor Analysis
1.1 Creating competitive advantage
1.2 Identifying competitors
1.3 Selecting competitors to attack and avoid
2. Competitive strategies
2.1 Porter’s typology of generic strategies
2.2 Treacy & Wiersema’s Value Disciplines
2.3 Comparing T&W and Porter
2.4 Competitive positions
3. Balancing Customer and competitor orientations
Recap
1. Competitor Analysis
1.1 Creating competitive advantage
Competitive advantages
→ require delivering more value and satisfaction to target C than competitors
Competitor analysis
competitor analysis
the process of identifying, assessing, and selecting key competitors
Competitive marketing Competitive marketing strategies
strategies
18. Creating competitive Advantage 2
