Summary - Marketing Place

12. Place - Channels
Type Lecture

Completed

Prac



👉🏻 1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value
delivery networks
2. Channels behaviour and organization
2.1 channel behaviour
3. Channel design decisions
Recap




1. Supply chains and the value delivery Network
1.1 Difference between supply chains and value delivery networks
Distribution channels and channel innovations

Uber, kindle, tv station apps

Good/new distribution strategies can contribute to customer value and create
competitive advantage for a firm



Supply chain vs Value delivery network


supply chain
Every step in the journey fron a raw material to sale to end
consumer
⇒ all the activities and individuals and orgs involved in
creating/selling a product



12. Place - Channels 1

, Upstream partners

Delivery partners

Firms that supply raw materials, components, parts, information, finance and
expertise



Downstream partners

Toward the customer

Logistic partners, retailers and wholesalers




👉🏻




👉🏻 Question
What are elements of the supply chain of the VUB




Value delivery networks
Value delivery network
A network of supply chain participants, working
together

The company, supplers, distributors, customers
who partner up to improve the performance of the entire system

Value network idea is less linear than the traditional view on the
Linear supply chain




12. Place - Channels 2