BUAD 332 FINAL EXAM WITH
ACCURATE SOLUTIONS
definition: Connecting directly with carefully targeted individual customers to both obtain
immediate response and cultivate lasting customer relationships - ANS-Direct Marketing
What is the fastest growing form of marketing? - ANS-Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - ANS--Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are mailed to
select customers, made available in stores or presented online - ANS-Catalog
marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a person
at a particular physical or virtual address - ANS-Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ANS-JDA
Definition: Marketers use inbound and outbound call to sell direct to customers - ANS-
Telemarketing
Definition: Company efforts to market products and services and build customer
relationships over the internet - ANS-Online marketing
Definition: so called dot-coms, which operate only online without any brick and mortar
presence - ANS-Click-only companies
Types of click-only firms - ANS--E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
, Definition: Traditional brick and mortar stores that have added online marketing
operations - ANS-Click-and-mortar
Why are many click and mortar stores having more success than traditional brick and
mortar stores? - ANS-Omni-presence
What was the example in class of a click and mortar store? - ANS-Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading networks,
and other online resources to reach new business customers, serve current customers
more effectively, and obtain buying efficiencies and better prices - ANS-Business to
business (B2B) online marketing
Definition: Online exchanges of goods and information between final customers - ANS-
Customer to customer (C2C) online marketing
Types of C2C marketing - ANS-Auction sites & Blogs and forums
corporate website - ANS-designed to build customer goodwill, collect customer
feedback, and supplement other sales channels rather than sell the company's products
directly
-this is an example of "public relations"
marketing web site - ANS-a web site that engages consumers to move them closer to a
direct purchase or other marketing outcome
-this is an example of "direct marketing"
Where are these companies headquartered?
-Adidas
-Budweiser
-Shell
-Ikea
-Samsung - ANS--A : Germany
-B: Belgum
-Shell: Netherlands
-I: Netherlands
-Sam: South Korea
Example in class of higher risk with globalization - ANS-120 Los Angeles truck drivers
strike and block ports where imports from China
What percent of US GDP is made up by international trade? What percent of world
GDP? - ANS-26.3%; 54%
ACCURATE SOLUTIONS
definition: Connecting directly with carefully targeted individual customers to both obtain
immediate response and cultivate lasting customer relationships - ANS-Direct Marketing
What is the fastest growing form of marketing? - ANS-Direct marketing
-10% of U.S. economy is generated by direct marketing sales
What are the forms of direct marketing? - ANS--Direct-mail
-Catalog
-Telemarketing
-mobile phone marketing
Definition : Direct marketing through print, video, or digital methods that are mailed to
select customers, made available in stores or presented online - ANS-Catalog
marketing
Definition: Involves sending an offer, announcement, reminder, or other item to a person
at a particular physical or virtual address - ANS-Direct-mail marketing
-largest direct marketing medium
Example of direct mail marketing in class - ANS-JDA
Definition: Marketers use inbound and outbound call to sell direct to customers - ANS-
Telemarketing
Definition: Company efforts to market products and services and build customer
relationships over the internet - ANS-Online marketing
Definition: so called dot-coms, which operate only online without any brick and mortar
presence - ANS-Click-only companies
Types of click-only firms - ANS--E-tailers (Amazon)
-Search engines and portals (Google)
-Transaction sites (eBay)
-Content sites (ESPN)
clicker: Yahoo is a search engine & content site
, Definition: Traditional brick and mortar stores that have added online marketing
operations - ANS-Click-and-mortar
Why are many click and mortar stores having more success than traditional brick and
mortar stores? - ANS-Omni-presence
What was the example in class of a click and mortar store? - ANS-Best Buy
Definition: Businesses using websites, e-mail, online catalogs, online trading networks,
and other online resources to reach new business customers, serve current customers
more effectively, and obtain buying efficiencies and better prices - ANS-Business to
business (B2B) online marketing
Definition: Online exchanges of goods and information between final customers - ANS-
Customer to customer (C2C) online marketing
Types of C2C marketing - ANS-Auction sites & Blogs and forums
corporate website - ANS-designed to build customer goodwill, collect customer
feedback, and supplement other sales channels rather than sell the company's products
directly
-this is an example of "public relations"
marketing web site - ANS-a web site that engages consumers to move them closer to a
direct purchase or other marketing outcome
-this is an example of "direct marketing"
Where are these companies headquartered?
-Adidas
-Budweiser
-Shell
-Ikea
-Samsung - ANS--A : Germany
-B: Belgum
-Shell: Netherlands
-I: Netherlands
-Sam: South Korea
Example in class of higher risk with globalization - ANS-120 Los Angeles truck drivers
strike and block ports where imports from China
What percent of US GDP is made up by international trade? What percent of world
GDP? - ANS-26.3%; 54%
