Social Media Marketing Certification (Stukent) Exam |
144 Q’s and A’s (Key concepts of all the chapters in the
Stukent Social Media Marketing Course)
Marketing and advertising are the same thing. - -False
-If you increase the number of new customers in your business, you are guaranteed to
grow your business. - -False
-Marketing is the process of communicating a company's value to the customer. - -True
-What are the Four P's of Marketing? - -Product, Price, Promotion, Place
-Target markets are identified groups of consumers who are most likely to purchase your
product or service. - -True
-Which common research method is best for getting an in-depth look at consumers'
thoughts and ideas about a product or service? - -focus groups
-Ads, emails, and text messages are all examples of marketing approaches. - -True
-Why do companies need marketing? - -increase sales, build customer awareness, and
acquire new customers
-Which common research method is best for gathering demographic and quantitative
data? - -surveys
-According to the reading, before creating content, what question should you ask yourself?
- -"Who is the target audience?"
-What is defined as a way for businesses to interact with people (customers) online? - -
social media marketing
-With the help of social media, the online world today has shifted from a one-to-many to a
many-to-many method of interaction. - -True
-A social media marketing plan needs to be in place before your social media efforts begin.
- -True
-What was the first "true" social media network"? - -MySpace
-What does the acronym SEO stand for? - -Search Engine Optimization
, -Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand? - -False
-A key performance indicator is something you can measure--usually performance-based--
that helps you evaluate the success of your business. - -True
-Which of the following most closely represents the percentage of marketing executives
you use social media as part of their marketing strategies? - -over 90 percent
-What is the first step of the six-step process of a social media marketing plan? - -create
social media marketing objectives and goals
-Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? -
-True
-A newly started business should start marketing on all social media platforms. - -False
-Under Armour is spending over on digital /social media marketing. - -235 million dollars
-The key to success for any business on social media is how it connects with an audience at
an authentic level. - -True
-A demographic of people most likely to be interested in your product or service is your
target audience. - -True
-A good way to see which social media platform(s) a company should be on is to - -see
which platforms your competitors are on
-What does the acronym GCT stand for? - -Goals, Content, Targeting
-Post frequency was listed as a social media marketing goal in this chapter. - -False
-What is a person who always share your content, stand up for your brand on social media,
are the strongest advocates who refer new businesses to you by the way they talk about
your company. - -raving fan
-A good habit to get into is to post 75% promotional content and 25% non-promotional
content on social media. - -False, most of your content should be personal and non-
promotional to connect with your audience and not annoy them.
-The best part about GoPro's social media content strategy is that most of the content
strategy was... - -generated by fans/customers
-How long did it take for Instagram to reach 1 million users? - -2 months
-Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook. - -True
144 Q’s and A’s (Key concepts of all the chapters in the
Stukent Social Media Marketing Course)
Marketing and advertising are the same thing. - -False
-If you increase the number of new customers in your business, you are guaranteed to
grow your business. - -False
-Marketing is the process of communicating a company's value to the customer. - -True
-What are the Four P's of Marketing? - -Product, Price, Promotion, Place
-Target markets are identified groups of consumers who are most likely to purchase your
product or service. - -True
-Which common research method is best for getting an in-depth look at consumers'
thoughts and ideas about a product or service? - -focus groups
-Ads, emails, and text messages are all examples of marketing approaches. - -True
-Why do companies need marketing? - -increase sales, build customer awareness, and
acquire new customers
-Which common research method is best for gathering demographic and quantitative
data? - -surveys
-According to the reading, before creating content, what question should you ask yourself?
- -"Who is the target audience?"
-What is defined as a way for businesses to interact with people (customers) online? - -
social media marketing
-With the help of social media, the online world today has shifted from a one-to-many to a
many-to-many method of interaction. - -True
-A social media marketing plan needs to be in place before your social media efforts begin.
- -True
-What was the first "true" social media network"? - -MySpace
-What does the acronym SEO stand for? - -Search Engine Optimization
, -Content marketing is a form of marketing that involves creating and sharing online
material that specifically promotes your brand? - -False
-A key performance indicator is something you can measure--usually performance-based--
that helps you evaluate the success of your business. - -True
-Which of the following most closely represents the percentage of marketing executives
you use social media as part of their marketing strategies? - -over 90 percent
-What is the first step of the six-step process of a social media marketing plan? - -create
social media marketing objectives and goals
-Most teenage YouTube subscribers trust influencer opinions over traditional celebrities? -
-True
-A newly started business should start marketing on all social media platforms. - -False
-Under Armour is spending over on digital /social media marketing. - -235 million dollars
-The key to success for any business on social media is how it connects with an audience at
an authentic level. - -True
-A demographic of people most likely to be interested in your product or service is your
target audience. - -True
-A good way to see which social media platform(s) a company should be on is to - -see
which platforms your competitors are on
-What does the acronym GCT stand for? - -Goals, Content, Targeting
-Post frequency was listed as a social media marketing goal in this chapter. - -False
-What is a person who always share your content, stand up for your brand on social media,
are the strongest advocates who refer new businesses to you by the way they talk about
your company. - -raving fan
-A good habit to get into is to post 75% promotional content and 25% non-promotional
content on social media. - -False, most of your content should be personal and non-
promotional to connect with your audience and not annoy them.
-The best part about GoPro's social media content strategy is that most of the content
strategy was... - -generated by fans/customers
-How long did it take for Instagram to reach 1 million users? - -2 months
-Instagram unveiled "Sponsored Photos/Videos" to bring in revenue for Facebook. - -True
