MNM3705 Assignment 2
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025;.
USER
[Email address]
, MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE
September 2025;. STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14
MARKS 15-20 MARKS MARK A detailed discussion on the media channels
(marketing communication elements) such as advertising (broadcasting,
print, etc) and personal selling that you think Yuppiechef Coffee Cafes should
use, to communicate the services of the new division. 0 NB: This step should
be in line with steps 1-4. 0 Each element should be discussed in detail, based
on: Which channels? Why those channels? How many ads? What time of the
day? How frequent? What will the message contain? How will it be used?
Which part of the target market will be reached? Length: Approximately
three (3) pages • No communication elements are discussed. •
Communication elements are not in line with the scope, objectives, budget
and target market of this project. • The discussion is based on theory and do
not focus on the new division. • Communication elements are not applicable
to this project. • Communication elements are not discussed in detail
according to: 0 Which channels? Why those channels? 0 How many ads? 0
What time of the day? 0 How frequent? 0 What will the message contain? 0
How will it be used? 0 Which part of the target market will be reached? •
Understanding of marketing communication elements in general is not clear.
• Marketing communication elements are discussed in broad groups, not
according to the specific type of channel. • Marketing communication
elements are discussed practically, in terms of this project. • The same
communication elements are consistently used throughout steps 1-4. • Each
stated communication element is discussed in detail, based on: 0 Which
channels? Why those channels? 0 How many ads? 0 What time of the day? 0
How frequent? 0 What will the message contain? 0 How will it be used? 0
Which part of the target market will be reached? • The specific type of
channel is discussed, not just the broad group of communication elements. •
The practical discussion shows a clear grasp of each communication element
and how it fits into the project. • The selected communication elements fit
the target market. • The selection of marketing communication elements are
realistic and thoroughly discussed in terms of the project. • All elements are
consistently referred to and used throughout steps 1-4 . • Detailed
discussion on each element is given, based on: 0 Which channels? Why those
channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0
What will the message contain? 0 How will it be used? 0 Which part of the
target market will be reached? • The type of communication elements
discussed, address the target market. • Excellent understanding of how The
division can use the selected marketing communication elements in this
campaign. • Attention to detail is evident. 20 COMMENTS: RUBRIC -
ASSIGNMENT 02 MNM3705/101/3/2025 29 STEP 6: PERSONNEL REQUIRE-
MENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the
people involved in this marketing communications campaign/project. The
focus is on their skills, qualifications, training, etc. Length: Approximately two
(2) pages • No personnel requirements are identified. • The identified
(COMPLETE ANSWERS)
Semester 2 2025 - DUE
September 2025;.
USER
[Email address]
, MNM3705 Assignment 2 (COMPLETE ANSWERS) Semester 2 2025 - DUE
September 2025;. STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14
MARKS 15-20 MARKS MARK A detailed discussion on the media channels
(marketing communication elements) such as advertising (broadcasting,
print, etc) and personal selling that you think Yuppiechef Coffee Cafes should
use, to communicate the services of the new division. 0 NB: This step should
be in line with steps 1-4. 0 Each element should be discussed in detail, based
on: Which channels? Why those channels? How many ads? What time of the
day? How frequent? What will the message contain? How will it be used?
Which part of the target market will be reached? Length: Approximately
three (3) pages • No communication elements are discussed. •
Communication elements are not in line with the scope, objectives, budget
and target market of this project. • The discussion is based on theory and do
not focus on the new division. • Communication elements are not applicable
to this project. • Communication elements are not discussed in detail
according to: 0 Which channels? Why those channels? 0 How many ads? 0
What time of the day? 0 How frequent? 0 What will the message contain? 0
How will it be used? 0 Which part of the target market will be reached? •
Understanding of marketing communication elements in general is not clear.
• Marketing communication elements are discussed in broad groups, not
according to the specific type of channel. • Marketing communication
elements are discussed practically, in terms of this project. • The same
communication elements are consistently used throughout steps 1-4. • Each
stated communication element is discussed in detail, based on: 0 Which
channels? Why those channels? 0 How many ads? 0 What time of the day? 0
How frequent? 0 What will the message contain? 0 How will it be used? 0
Which part of the target market will be reached? • The specific type of
channel is discussed, not just the broad group of communication elements. •
The practical discussion shows a clear grasp of each communication element
and how it fits into the project. • The selected communication elements fit
the target market. • The selection of marketing communication elements are
realistic and thoroughly discussed in terms of the project. • All elements are
consistently referred to and used throughout steps 1-4 . • Detailed
discussion on each element is given, based on: 0 Which channels? Why those
channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0
What will the message contain? 0 How will it be used? 0 Which part of the
target market will be reached? • The type of communication elements
discussed, address the target market. • Excellent understanding of how The
division can use the selected marketing communication elements in this
campaign. • Attention to detail is evident. 20 COMMENTS: RUBRIC -
ASSIGNMENT 02 MNM3705/101/3/2025 29 STEP 6: PERSONNEL REQUIRE-
MENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the
people involved in this marketing communications campaign/project. The
focus is on their skills, qualifications, training, etc. Length: Approximately two
(2) pages • No personnel requirements are identified. • The identified
