AIPMM - CPM PRACTICE EXAM
intangibility
inseparability
variability
perishability - correct answersNature and characteristic of a service
Product
Price
Promotion
Place - correct answersWhat are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - correct answersWhat are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
,Launch
Deliver
Retire - correct answersWhat are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - correct answersWhat are the steps of NPD? (Phases)
Market Penetration - correct answersWhat is the strategy for existing market/existing product?
(Ansoff's Growth Matrix)
Product Development - correct answersWhat is the strategy for existing market/new product?
(Ansoff's Growth Matrix)
Market Development - correct answersWhat is the strategy for NEW market/existing product?
(Ansoff's Growth Matrix)
Diversification - correct answersWhat is the strategy for new market/new product? (Ansoff's
Growth Matrix)
Introduction - correct answersMarket Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - correct answersMarket Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
, Maturity - correct answersMarket Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - correct answersMarket Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - correct answersOwns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - correct answersMarket strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - correct answersWhat are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - correct answersWhat are the 3 special lifecyles?
intangibility
inseparability
variability
perishability - correct answersNature and characteristic of a service
Product
Price
Promotion
Place - correct answersWhat are the 4 Kotler's Market Strategies?
Intensity of Competitive Rivalry
Threat of New Entrants
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - correct answersWhat are Porter's 5 forces?
Conceive
Plan
Develop
Qualify
,Launch
Deliver
Retire - correct answersWhat are the 7 phases of PLC?
Conceive
Plan
Develop
Qualify - correct answersWhat are the steps of NPD? (Phases)
Market Penetration - correct answersWhat is the strategy for existing market/existing product?
(Ansoff's Growth Matrix)
Product Development - correct answersWhat is the strategy for existing market/new product?
(Ansoff's Growth Matrix)
Market Development - correct answersWhat is the strategy for NEW market/existing product?
(Ansoff's Growth Matrix)
Diversification - correct answersWhat is the strategy for new market/new product? (Ansoff's
Growth Matrix)
Introduction - correct answersMarket Objective: Gain awareness
Competition: None
Product: One
Price: Skimming/Penetration
Promotion: Educate/Inform
Place: Limited
Growth - correct answersMarket Objective: Stress differentiation
Competition: Growing
Product: More version
Price: Gain market share
Promotion: Competitive differences
Place: more outlets
, Maturity - correct answersMarket Objective: Maintain brand loyalty
Competition: Many
Product: Full
Price: Defend market share
Promotion: Reminder oriented
Place: Max outlets
Decline - correct answersMarket Objective: Harvest/Deletion
Competition: Reduced
Product: Best Sellers
Price: Stay profitable
Promotion: Reduced
Place: Few
Product Manager roles - correct answersOwns strategy
Market expert
Business case dev expert
Presents needs
Product Marketing Manager roles - correct answersMarket strategy
Marketing expert
Supports sales
Guides marketing program
Themes
Golden Features
Timed Releases - correct answersWhat are the 3 types of organizing roadmaps?
Styles
Fad
Fashion - correct answersWhat are the 3 special lifecyles?
